Nonprofit Glossary

Like any other industry, the nonprofit industry can be full of jargon. So we’ve put this glossary together for you to define some of the terms you may have heard or read.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Crowdfunding

What Is Crowdfunding? The name is pretty self-explanatory: think crowd + funding. A group of people (a crowd) contributes an amount of money (funding) on behalf of a cause or an organization. ... Learn More

Donation Button

Donation buttons make it easy for supporters to participate in online giving. Including a simple, eye-catching donation button on your nonprofit’s website and other virtual platforms is a great way to encourage people who are engaging with your content to support your cause.

Learn More

Donation Page

A donation page is a location on a nonprofit’s website where people can go to give money to the organization.

Learn More

Donor Acquisition

Donor acquisition is the process of bringing on new donors or potential donors to your organization via marketing and networking.

Learn More

Donor Communication

Donor communication is any activity in which a nonprofit communicates with donors, including both established donors and potential donors they hope to engage.

Learn More

Donor Lifecycle

The donor lifecycle describes the way that nonprofit organizations engage with and view their donors from the start of their relationship (when they first learn about your organization) to when they give and beyond.

Learn More

Donor Management Software

Donor management software is a platform that helps organizations understand and maximize their relationships with their donors. The software organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations.

Learn More

Donor Retention

Retention is the second phase of the donor lifecycle, which entails engaging existing donors so that they continue to give to the organization each year.

Learn More

Donor Upgrade

A donor upgrade refers to the third phase of the donor lifecycle. This is the part of the donor lifecycle where the nonprofit organization should encourage a donor to increase their donation from their previous giving amount.

Learn More

Giving Tuesday

Giving Tuesday is a day that encourages people to give back in whatever ways they can. It presents nonprofit organizations with the chance to raise even more money than they would on an average day of giving, which is why many organizations create special campaigns around Giving Tuesday.

Learn More

Lapsed Donor

A lapsed donor is a donor who used to contribute to an organization but who has not donated within a specified amount of time. Usually, that time period is twelve months. However, some organizations consider a donor lapsed after two or three years.

Learn More

Nonprofit Board Of Directors

Few things are more important to the health and sustainability of a nonprofit than its board of directors. A board of directors leads organizations through important tasks and decisions.

Learn More

Nonprofit CRM

A nonprofit CRM (customer relationship management) is a platform that helps organizations understand and maximize their relationships with their donors. The software organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations.

Learn More

Nonprofit Email Marketing

Email marketing is an effective way for nonprofits to engage donors and promote online giving. Send emails to inform your audience about new initiatives they’ll find interesting or simply to stay in touch and show your appreciation for their recent donation. Reinforce your organization's mission and include a simple call to action to encourage online donations.

Learn More

Nonprofit Event Management

Nonprofit event management involves coordinating the details leading up to an event. The term often encompasses other aspects of managing events such as event registration, event ticketing, and more.

Learn More

Nonprofit Grant

A nonprofit grant is financial support given to nonprofits by corporations, foundations, or government agencies. They are beneficial for nonprofits because they provide the opportunity for additional funding that doesn't need to be paid back and increases awareness of their organization.

Learn More

Online Fundraising Software

Online fundraising software is designed to help organizations get the most out of their fundraising efforts.

Learn More

Peer-To-Peer Fundraising

Peer-to-peer fundraising, also referred to as social fundraising, involves individuals organizing personal campaigns to collect donations from their peers.

Learn More

Recurring Giving

Recurring giving is when a donor elects to make a regular, ongoing donation to your organization instead of choosing to make a one-time gift.

Learn More

Text-To-Give

Text-to-Give is a type of campaign that allows people to donate money to your organization from their cell phone via text message.

Learn More

Wealth Screening

Wealth screening is a way that organizations assess their donors’ assets to learn how much they can give, which informs how much your organization should request when making an ask.

Learn More