Nonprofit Glossary

Like any other industry, the nonprofit industry can be full of jargon. So we’ve put this glossary together for you to define some of the terms you may have heard or read.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Crowdfunding

What Is Crowdfunding? The name is pretty self-explanatory: think crowd + funding. A group of people (a crowd) contributes an amount of money (funding) on behalf of a cause or an organization. ... Learn More

Donation Page

A donation page is a location on a nonprofit’s website where people can go to give money to the organization.

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Donor Acquisition

Donor acquisition is the process of bringing on new donors or potential donors to your organization via marketing and networking.

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Donor Communication

Donor communication is any activity in which a nonprofit communicates with donors, including both established donors and potential donors they hope to engage.

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Donor Lifecycle

The donor lifecycle describes the way that nonprofit organizations engage with and view their donors from the start of their relationship (when they first learn about your organization) to when they give and beyond.

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Donor Management Software

Donor management software is a platform that helps organizations understand and maximize their relationships with their donors. The software organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations.

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Donor Retention

Retention is the second phase of the donor lifecycle, which entails engaging existing donors so that they continue to give to the organization each year.

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Donor Upgrade

A donor upgrade refers to the third phase of the donor lifecycle. This is the part of the donor lifecycle where the nonprofit organization should encourage a donor to increase their donation from their previous giving amount.

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Nonprofit CRM

A nonprofit CRM (customer relationship management) is a platform that helps organizations understand and maximize their relationships with their donors. The software organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations.

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Nonprofit Event Management

Nonprofit event management involves coordinating the details leading up to an event. The term often encompasses other aspects of managing events such as event registration, event ticketing, and more.

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Online Fundraising Software

Online fundraising software is designed to help organizations get the most out of their fundraising efforts.

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Peer-To-Peer Fundraising

Peer-to-peer fundraising, also referred to as social fundraising, involves individuals organizing personal campaigns to collect donations from their peers.

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Recurring Giving

Recurring giving is when a donor elects to make a regular, ongoing donation to your organization instead of choosing to make a one-time gift.

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Text-To-Give

Text-to-Give is a type of campaign that allows people to donate money to your organization from their cell phone via text message.

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Wealth Screening

Wealth screening is a way that organizations assess their donors’ assets to learn how much they can give, which informs how much your organization should request when making an ask.

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