What is the Donor Lifecycle?
The donor lifecycle describes the way that nonprofit organizations engage with and view their donors from the start of their relationship (when they first learn about your organization) to when they give and beyond. The three phases of the Donor Lifecycle are Acquisition, Retention, and Upgrade.
How is the Donor Lifecycle Used In Nonprofit Organizations?
Nonprofits use the donor lifecycle to gain insights about their donors, including when and how much they give. By doing this, nonprofits can anticipate when it is necessary to reach out to a donor to maximize their donation. The lifecycle is typically divided into three stages: Acquisition, Retention, and Upgrade., and nonprofits have specific strategies to engage donors in each phase of the lifecycle.
Why It Matters
Nonprofits want to gain new donors and retain current ones, maximizing their donations at each phase of the donor lifecycle. Understanding donor’s giving characteristics allows nonprofits to tailor donor communication strategies that meet donors where they’re at no matter what phase of the lifecycle they are in.
Using the Donor Lifecycle To Nurture Donor Relationships
With Kindful, the donor lifecycle analytics feature shows you a holistic view of the donor lifecycle. With this information at your fingertips, you can acquire new contacts and donors, build donor relationships and retention, and upgrade donors and their impact.
The donor lifecycle is an important tool for nonprofits when it comes to recruiting and retaining donors while maximizing their donation amounts.
Want to learn more about how the donor lifecycle can improve your relationships with your donors? Download our Ultimate Guide to Optimizing Your Donor Lifecycle for free!