Fundraising Event

What Is A Fundraising Event?

A fundraising event is an event designed to raise awareness and support for an organization’s mission. All events can be turned into fundraising events, or an opportunity to raise money. This can include concerts, silent auctions, half marathons, neighborhood cookouts, and more.

Nonprofits use fundraising events to raise money to fuel their missions. Events give donors and other community members the opportunity to engage with nonprofits in an active way, as opposed to simply giving a donation. Getting facetime with donors also gives organizations the chance to reiterate their mission and discuss ways people can get more involved in their work.

Types Of Nonprofit & Fundraising Events

  • Galas
    A gala is a social gathering, typically featuring food, drinks, and entertainment, that is used as an opportunity to raise money for a nonprofit. Gala guests often purchase a ticket or a table in order to attend the event, which is how the nonprofit raises money. Galas may also include other activities, such as a silent auction.
  • Donor Appreciation Event
    Donor appreciation events are completely free to the donors attending. Nonprofits do not sell tickets or ask for donations. Instead, they use the event to express their gratitude to donors, reiterate their mission, and offer suggestions of ways donors can continue to engage with the organization. When you take a non-fundraising approach and don’t ask for money, you can focus solely on creating connections with your supporters and building on relationships. Essentially, events where you don’t ask for funds ensure the focus of the event is entirely on your supporters themselves, not their wallets.

fundraising event donor appreciation

source: Bloomerang

  • Live or Online Auctions
    An auction is a sale at which goods are sold to the highest bidder. Nonprofits hosting an auction seek out donated items from local businesses and then sell them to the highest bidder.
  • Silent Auctions
    Silent auctions follow the same concept as an auction, but instead of an auctioneer announcing and describing each item, items are laid out for attendees to survey and make bids on “silently” by writing their bid on a bid sheet in front of the item. Mystery boxes, grab bags, and punch walls are a few great fundraising ideas to help you sell some of the less expensive auction items that you have received for your fundraiser.

fundraising event

source: BidPal – OneCause

  • Virtual Fundraising Event
    A virtual fundraising event is a nonprofit event that is online or has an online component with the intent of soliciting funds or other donations. In times when in-person gatherings are not feasible, virtual fundraising events are a viable alternative to in-person events. Even when in-person gatherings are possible, nonprofits can continue to use them to provide another form of engagement.
  • Hybrid Fundraising Event
    Hybrid fundraising events are set up to include both an in-person and virtual element to them. They simultaneously or asynchronously combine offline and online experiences. Simply live-streaming your in-person event technically qualifies, but a stellar hybrid experience is one that is multi-channel and interactive. These events allow the hosting organization to appeal to and engage audiences both at a physical venue and online. Moving into a post-pandemic life, we can expect to see more hybrid events in the nonprofit and for-profit sectors. These events allow organizations to make the most of the tools at their disposal.

Types Of Nonprofit Event Software

Event Registration & Event Management Software

  • Eventbrite
    Eventbrite is one of the biggest names in event management. Eventbrite makes it easy to create, promote, and host events. Some of Eventbrite’s stand-out features include event registration and ticketing, social media marketing, and a mobile event app.
  • RedPodium
    RedPodium is an event registration software that prides itself on its low cost and high performance. RedPodium allows users to track conversion rates and traffic sources, sell merchandise, and even encourage registrants to invite their friends through an ambassador program.
  • RegFox
    Event registration software RegFox keeps organizations at the forefront by allowing users to customize their event page with logos, copy, photos, and more. In addition to customization, RegFox offers users real time analytics, social media integration, and a guest check-in feature.

Online Auction & Bidding Software

  • CharityAuctionsToday
    CharityAuctionsToday has solutions for live and online auctions, including ticketing, guest management, online and live-event bidding, and multiple bidding type options.
  • Auctria
    Auctria offers a helping hand to those hosting auctions, from first donation to final collection. Each user gets their own auction website which they can use to promote their auction, handle ticket sales, acknowledge donors, and more.

You can check out more examples of nonprofit auction software on Capterra.

Bottom Line

Fundraising events are a fun way to get your donor base more engaged with your organization and mission. From galas to silent auctions, the possibilities are endless when it comes to hosting a fundraising event.