What is a donation button?
A donation button, or donate button, is a button on a nonprofit’s website or other online fundraising platform that leads donors to a donation page, allowing them to easily make a donation to the organization.
Donation buttons aren’t only for nonprofit websites. Nonprofits can use donation buttons on platforms such as YouTube, Google, and even Facebook. Including donation buttons on these additional platforms is a great way to encourage giving from people who are already engaged with your content and who may feel more compelled to donate as a result. For example, including a “Give Now” button beneath a touching video posted to your social media account gives supporters the opportunity to give right when you’re inspiring them.
How do you create a donation button for your website?
Whether you’re an experienced web developer or completely clueless when it comes to web design, online fundraising tools make it easy to create donation buttons that capture donors’ attention and encourage giving.
With its online fundraising tool suite, Kindful offers users the ability to make a donation button that fits your organization’s brand, as well as donation pop-ups specific to your current campaign needs. Once the code is created, just copy and paste it into your website and other online platforms. Check your online fundraising platforms to see if they also offer you the ability to generate donation buttons that you can add to your website.
This video shows an example of creating a donate button with Kindful.
What are the best practices for donation buttons?
When creating a donation button for your organization, it’s important to keep these best practices in mind.
- Keep it simple. Choose a clear, easy-to-read font, one eye-catching color, and a simple phrase like “Donate,” “Support,” or “Give Now.”
- Make it easy to find. Donors should never have to search for your donation button. Position your button where supporters can find it within seconds of visiting your page.
- Stay consistent. Keep your design consistent across all pages so donors always know what to look for.
How do you use donation buttons on Facebook and other social media platforms?
To add a donation button to your Facebook page, follow the instructions laid out in this Facebook support article. You must have a verified and reviewed Facebook Page that confirms your nonprofit designation. After that, you need to submit an application to set up your donations account.
Before you can add a donation button to your Instagram posts, you’ll need to enroll and be approved to use Facebook Charitable Giving Tools through your Instagram Business account. You’ll also need to link your Instagram account with your nonprofit’s verified Facebook Page. Once you’ve completed these steps, you can add a donation button following the instructions outlined in this Instagram support article.
Free sample donation buttons
We recommend that you check your current fundraising software to see if there’s an option to create a free donate button within the software itself. However, there may be situations where you’d like to create a donation button image that you can use to manually link to your donation page.
In that case, we recommend using an affordable and easy-to-use graphic design software like Canva (free for registered 501c3s). You can also use a simple call-to-action button generator like buttonoptimizer.com to create downloadable images or CSS code to embed to your website.
Here are some donation buttons with our brand colors that we made using buttonoptimizer.com as an example:
Donation buttons make it easy for supporters to participate in online giving. Including a simple, eye-catching donation button on your nonprofit’s website and other virtual platforms is a great way to encourage people who are engaging with your content to support your cause.