Giving Tuesday

what is giving tuesday all about

What is Giving Tuesday?

Giving Tuesday, often described as a global day of giving or a global generosity movement, is held each year on the Tuesday following Thanksgiving. Since this first annual day of giving in 2012, nonprofits in the United States have raised more than $1.9 billion. In 2019, nonprofits in the US raised more than $500 million dollars online alone.

official giving tuesday logo

It is sometimes stylized as GivingTuesday or #GivingTuesday.

different ways to spell giving tuesday

What is the history of Giving Tuesday?

According to (the official website), this day of giving was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation as a day that encourages people to do good. In July 2019, GivingTuesday spun out into its own organization, led by GivingTuesday co-founder, Asha Curran, as its CEO.

Why do nonprofits participate in this global day of giving?

Outside of awareness days, days that are significant for individual causes or organizations, or national or international crises, there are few opportunities to drive a large group of people’s attention to giving on any particular day.

Giving Tuesday presents nonprofits with a day full of opportunities. Because many members of the general public now know what it is and may even set aside money each year to donate on that day, it’s the perfect chance for nonprofits to highlight their missions, solicit donations, and gain new supporters. Nonprofits that are looking to increase visibility and capitalize on a day of giving would be smart to participate.

Because nonprofit organizations have varying levels of resources, sometimes a nonprofit’s involvement may be as simple as sharing a single social media post or sending an email newsletter. Participation is not mandatory.

sample giving tuesday twitter graphic

Kindful Nonprofits: In 2020, organizations using Kindful raised more than $11.4 million, which is a 142% increase over the amount raised on Giving Tuesday 2019. Peak donation times were 8AM, 10AM, and 7PM CST.

When Is Giving Tuesday?

The date for 2021 will be Tuesday, November 30. The date is determined by the Tuesday following Thanksgiving each year. Because Thanksgiving is the fourth week of November, Giving Tuesday either falls on the last Tuesday of November or the first Tuesday of December. In 2021, 2022, and 2023, it will be the last Tuesday of November.

Giving Tuesday Dates

Year Date
GT 2021 Tuesday, November 30
GT 2022 Tuesday, November 29
GT 2023 Tuesday, November 28
GT 2024 Tuesday, December 3
GT 2025 Tuesday, December 2

Considered by many as the day that kicks off the giving season, it directly follows three major shopping days: Black Friday, Small Business Saturday, and Cyber Monday.

giving tuesday 2020 date shown on calendar

Because it usually falls on a day in late November or early December, some nonprofits use the day as an opportunity to launch end-of-year giving campaigns where they hope to take advantage of people making tax deductible donations and benefit from the generosity of those wishing to make a positive impact during the holiday season.

Bottom line

Giving Tuesday is a day that encourages people to give back in whatever ways they can. It presents nonprofit organizations with the chance to raise even more money than they would on an average day of giving, which is why many organizations create special campaigns to participate in this day of giving.

For more, check out our Giving Tuesday Resources for Nonprofits.