Peer-To-Peer Fundraising

What Is Peer-To-Peer Fundraising?

Peer-to-peer fundraising is when individuals organize personal campaigns to collect donations from their peers. These fundraisers can include asking for donations via crowdfunding, throwing occasion-specific fundraisers (like birthdays fundraisers), and participating in events like team fun runs. It’s sometimes referred to as social fundraising.

How Do Nonprofit Organizations Use It?

Social fundraisers engage with campaigns through family, friends, or colleagues and are commonly recruited via social media platforms and email.

As a nonprofit, your job is to make recruitment easier. One way to do this is by offering sample recruitment templates. By offering these templates, you’re removing the barrier to access for many people because you’re not relying on them to create content for your organization. It should be a “no brainer” to join your cause and handing them all the tools, images, and assets they’ll need is one way to ensure that it is.

Once your fundraisers are equipped with the tools and templates they need, you can use them as we described above: to raise money for a specific cause or around a specific event all in service of helping your organization fund its mission.

Why It Matters

Peer-to-peer fundraising is a great way for nonprofits to capitalize off of passive income streams. The engaged advocates do more than just raise money on behalf of your organization, however. Their vocal, public support increases brand awareness for your mission, meaning that your cause is introduced to people you may not have reached otherwise.

Peer-to-Peer Fundraising In Action

With Kindful’s peer-to-peer fundraising features, you can invite team leaders to raise money on your behalf, fundraise toward a greater goal, one implement one-click social sharing, and see your fundraisers, donors, and donations in one place.

Bottom Line

Peer-to-peer fundraising gives you the opportunity to invite supporters to take on a more active role in helping you achieve your mission. By leveraging social media, events, and networking opportunities, supports elevate your mission and raise funds for your cause.