Question 1

When is the best time for nonprofits to tweet?

Accepted Answer

According to Sprout Social, the best time for nonprofits to tweet is Monday - Friday between 8 AM and 3 PM CST. Wednesday at 7 AM CST is the best time for engagement.

See a heatmap with all the best times for nonprofit Twitter engagement.

Question 2

When is the worst time for nonprofits to tweet?

Accepted Answer

According to Sprout Social, the worst time for nonprofits to tweet is after 5 PM CST on the weekdays and on the weekends.

See a heatmap with all the worst times for nonprofit Twitter engagement.

Question 3

How often should nonprofits tweet?

Accepted Answer

In order to establish a consistent presence, we recommend tweeting 3-5 times each day. There are many different strategies and approaches you can use to get creative including retweets, replies, and threads.

See more nonprofit tweet ideas.

Question 4

Do nonprofits need to schedule tweets?

Accepted Answer

Yes, if you want to establish a consistent Twitter presence, we recommend scheduling your tweets using either Twitter’s built-in scheduling feature or a social media management software.

Read the best practices for scheduling your tweets.

Question 5

What should nonprofits tweet?

Accepted Answer

The options for tweeting are practically limitless for nonprofits—just make sure you keep some variety. We recommend strategies like asking a question, using images, starting a thread, and having a call-to-action.

See examples of what nonprofits can tweet.

Question 6

What are the common mistakes nonprofits make on Twitter?

Accepted Answer

Some common Twitter mistakes for nonprofits include not engaging with their audience, not using hashtags, and not updating their strategy based on how their audience engages with them.

See all common Twitter mistakes that nonprofits make.

The Kindful Blog

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