Online Fundraising

What Is Online Fundraising?

Online fundraising is a way for nonprofits to raise money using the internet. Fundraising online allows organizations to expand their reach and offers endless opportunities for raising money. With an internet connection, anyone anywhere around the world has the opportunity to support your nonprofit’s mission. It also streamlines the donation process and makes it more convenient for supporters to make contributions from anywhere, any time.

How Do Nonprofits Use Online Fundraising?

The most common way nonprofits leverage the internet to boost fundraising is by creating online donation pages. On many nonprofit websites, there is a page that allows supporters to make donations electronically through their computer or mobile device. These donation pages make donating a one-step process. The easier it is to donate, the more likely people are to do it.

Nonprofits can also use the internet to their advantage for peer-to-peer fundraising. Peer-to-peer fundraising, or social fundraising, involves supporters organizing their own personal campaigns to collect donations from their peers. The internet is essential to peer-to-peer campaigns, as the majority of fundraisers’ support will most likely come from their social networks. People leading these campaigns use social media and email to reach out to their peers and ask for support. Those who do choose to donate will do so electronically, making virtual tools essential for every part of a peer-to-peer fundraising campaign.

You can create donation pages and use other online giving tools like peer-to-peer fundraising with online fundraising software.

How Do You Find Online Fundraising Ideas?

Finding online fundraising ideas today is a cinch thanks to all of the incredible content being posted by experienced nonprofit professionals around the world. Blogs are a great resource for nonprofit organizations looking to step into the world of virtual fundraising. The following blogs were cited by nonprofit organizations as being some of the best blogs for nonprofit fundraising.


Association of Fundraising Professionals’ (AFP) vision is “to stimulate a world of generosity and positive social good through fundraising best practice.” Their website contains a wealth of information on nonprofit research, industry news, and fundraising advice, making it a great resource for organizations looking for new fundraising ideas.


As a powerful online fundraising software, Classy knows a thing or two about effective virtual fundraising techniques. Visit their blog for posts like “How to Boost Donations Through Online Point-of-Sale Fundraising,” “5 Ways Online Fundraising Pays for Itself,” and other topics pertaining to virtual fundraising.

Classy is a Kindful Integration Partner

Joan Garry

Joan Garry is a seasoned nonprofit executive, consultant, author, and speaker. The Joan Garry Consulting blog offers readers tools for everything from growing your email list to getting creative with your virtual fundraising strategy.

Nonprofit Hub

Nonprofit Hub exists to educate nonprofit professionals through helpful blogs, webinars, guides, and more. They are well-versed in the world of virtual fundraising and offer users content on topics like best practices for fundraising virtually and keeping email subscribers engaged.

Sandy Rees and Get Fully Funded

Sandy Rees and the Get Fully Funded team create resources for nonprofits looking to revolutionize the way they raise money. Through webinars, videos, classes, and blog posts, Get Fully Funded provides its readers valuable information about all aspects of fundraising, including fundraising online.

Bottom Line

Fundraising in the digital age requires the use of virtual tools and online fundraising. Nonprofits can use online resources to expand their reach, grow their donor base, and make giving more convenient for their supporters.

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