What Is Donor Management Software?
Donor management software is a platform that helps organizations understand and maximize their relationships with their donors. The software organizes donor data, identifies donor trends, and makes recommendations to increase the likelihood of receiving future donations.
How Do Nonprofit Organizations Use It?
As the name suggests, donor management software allows you to manage your donors and their donations. Not only can you track the donations that come in, but you can also get information about the donors themselves. With donor management software, you have all of this crucial information in one place.
Why It Matters
Donor management software is designed to help you manage all of your donor data in one place. It’s a great alternative for organizations who have outgrown spreadsheets or are looking to really understand and utilize their data to maximize their fundraising efforts.
Donor management software is also capable of predicting which donors are the most likely to give larger amounts of money, if and how donors are connected to each other, and giving habits. For instance, with donor management software, you can track when donors give and how often they give and predict when and how much they are likely to donate in the future.
Donor management software also improves efficiency by organizing donations by giving levels and managing all donations in one location, even if they are obtained across social networking platforms, email campaigns, and organization events.
Donor management software organizes and analyzes donor information to help you
maximize your fundraising efforts.