There are so many ways to stay in touch with your organization’s donors that it can be easy to lose track. You may have outreach and fundraising campaigns running on multiple platforms, from email to social media, texting, phone calls, direct mail, and meetings. How can you keep all of these touchpoints organized to grab donors’ attention, build on each interaction, and grow relationships organically?
Most nonprofits (around 67%, according to the Nonprofit Tech for Good Report) use donor management software to manage their communications, donation tracking, data segmentation, and reporting needs.
Your donor management solution is a digital assistant for your nonprofit’s fundraising team. It keeps all donor information organized and secure and automates manual tasks to save time.
This guide will explore the ins and outs of the donor management software landscape in 2025 so you can choose the right solution for your nonprofit’s unique needs.
Here’s what we’ll cover:
Donor management software (also known as a constituent relationship management platform, or nonprofit CRM) is a type of nonprofit software that helps organizations track, assess, and grow their relationships with donors. Designed to help with donor relationship management, the software enables nonprofits to organize donor data, identify donor trends, and increase the likelihood of receiving future donations.
Smaller nonprofits often have tighter budgets, and they also have smaller teams. That’s why we recommend investing in a donor management solution even when your nonprofit is a small operation. These tools can do the work of a part-time or full-time staff member for less than $150 per month, depending on which software you use.
Investing in nonprofit management software early is essential for setting the foundation for organizing your fundraising and donor data. For example, small nonprofits that use spreadsheets to manage their donors often find that their data becomes disorganized and difficult to understand as they grow. This can be a headache for staff members whose time is already limited by development efforts, leading their team, and communicating with their supporters.
Donor management software is designed to manage all your donor data in one place and allow nonprofits to use this information to maximize fundraising. Here are some additional benefits that this software can bring to your organization:
Most donor management software solutions integrate with other apps to provide nonprofits with additional tools and seamless data collection. Donor management platforms often integrate with solutions such as:
We recommend conducting a data audit of your online fundraising ecosystem to understand what software you will need to connect with your donor management platform.
Investing in donation management software makes engaging with your donors so much easier, but looking online for the best software can feel overwhelming.
To help you out, we’ve compiled 11 top solutions to simplify the research process. Compare features, benefits, and pricing to narrow down your list and find the right solution that’s tailored to your nonprofit’s unique needs.
Bloomerang offers a donor management software solution that goes beyond the basics to provide a holistic, 360-degree view of your organization’s supporters, including donors, volunteers, and members. We understand that your donors aren’t one-dimensional, so your CRM should provide the rich context and detail you need to understand the full picture of each donor’s commitment to your cause. Bloomerang is specifically designed to keep the most important mission-related information at the forefront of your system, such as donor retention and donors who may be receptive to an upgrade request. As a result, you can maximize every fundraising opportunity and connect with donors at the height of their interest and passion for your cause.
Bloomerang’s donor management software empowers nonprofits to grow and deepen their donor relationships with features like:
Our platform also offers other built-in tools for volunteer management, fundraising, membership management, marketing, and payment processing. Bloomerang’s unified giving platform ensures you never miss a beat, whether you’re stewarding generous donors or engaging with dedicated volunteers.
Bloomerang’s pricing starts at $125 per month and scales up based on the number of contacts in your database.
DonorPerfect is a donor management and fundraising platform that helps nonprofits raise more, automate data entry processes, and keep track of essential metrics.
This solution offers flexibility for customizing your database and dashboard and displaying the most important information for your unique strategies. Plus, user-based security features keep donor information safe using varying access levels.
DonorPerfect takes a more fragmented approach to donor data management, requiring more third-party integrations and advanced technical skills to manage tasks like reporting and analysis. Also, compared to more user-friendly platforms like Bloomerang, DonorPerfect offers a less intuitive, more outdated interface.
Pricing starts at $99 per month. Contact DonorPerfect for a free quote.
Little Green Light’s donor management software offers an effective option for nonprofits looking to transition from spreadsheets to a more robust platform. Many types of organizations use this solution to keep donor data organized, including K-12 schools, arts and culture organizations, human services, libraries, and more.
Little Green Light enables multiple valuable integrations with other leading software solutions, such as MailChimp, Double the Donation, and WordPress.
Little Green Light’s fundraising tools are somewhat basic and best suited to smaller organizations just moving away from spreadsheets for the first time. Growing organizations are better served by more robust platforms, like Bloomerang, that offer the expanded functionality you need to scale up your donor management efforts.
Pricing starts at $486 per year.
Keela offers a robust suite of donor management, fundraising, marketing, and reporting tools to help deepen supporter relationships.
Keela offers a Smart Ask feature to improve your donation requests by knowing who to ask, how much to ask for, and each donor’s preferred communication channel.
Keela relies on various third-party integrations to facilitate donor management, which can be less seamless than a unified giving platform with a built-in suite of tools.
Pricing starts at $134 per month.
The Salesforce Nonprofit Success Pack (NPSP) is a nonprofit CRM tool built on Salesforce, a leading CRM software provider. The NPSP is a good option for nonprofits already using Salesforce to manage constituent data. Salesforce also offers a nonprofit solution called Nonprofit Cloud (NPC). NPC is a more robust offering than NPSP, with expanded functionality and more comprehensive nonprofit-specific features.
Easily manage recurring giving and predict future revenue with recurring donation features.
Both of Salesforce’s nonprofit solutions have a steep learning curve, meaning you could end up spending more on working with an external provider for implementation, customization, and support. Alternatively, with a tool like Bloomerang, you can get up and running quickly with intuitive tools that are already purpose-built for day-to-day nonprofit needs.
Through the Power of Us program, nonprofits are eligible for 10 free licenses, which applies to both solutions.
Raiser’s Edge NXT (RE NXT) is Blackbaud’s CRM offering for nonprofits. Leverage end-to-end gift management and streamlined workflows to expand your fundraising efforts.
AI-driven suggested donation amounts and valuable prospect insights help nonprofits grow donor relationships through smart, data-driven tactics.
RE NXT can be highly technically complex, requiring nonprofits to conduct a comprehensive tech overhaul. On the other hand, solutions like Bloomerang are ready to be deployed right away, allowing your organization to start seeing a high ROI quickly.
Contact the Blackbaud team for pricing.
Virtuous combines fundraising, marketing, donor management, and volunteer management tools into one robust platform for nonprofits.
Virtuous helps organizations increase their productivity through intelligent forecasting, a custom gift ask pipeline, and simple configurability.
Virtuous doesn’t offer real-time support, making it more challenging to get the help you need when facing technical challenges. As a result, you may seek out highly responsive platforms like Bloomerang to support requests. Bloomerang support tickets are answered within 24 hours, and we offer real-time chat support.
Pricing starts at $400 per month.
Givebutter is a free fundraising platform and donor CRM that offers customizable, mobile-optimized fundraising tools that you can embed into your website.
Easily import unlimited contacts from your old system or start from scratch with Givebutter’s automated tracking features.
One primary disadvantage of GiveButter is its limited customization. Nonprofits don’t have many opportunities to customize campaign pages based on their unique branding.
Givebutter is free, with a 2.9% + 30¢ processing fee that is mostly covered by donors.
Neon CRM is tailor-made for small and medium-sized nonprofits looking for a donor management platform to expand their fundraising efforts.
Simplify your reporting process and make data-driven decisions with the help of user-friendly reports, including 40+ pre-built options.
Neon CRM utilizes a revenue-based pricing model that penalizes revenue growth with increasing costs. This causes many organizations to seek alternatives like Bloomerang, which offers transparent, predictable, contact-based pricing that empowers growth.
Pricing starts at $99 per month.
Funraise is a donor management and fundraising platform that prioritizes helping nonprofits grow their online giving and track donor journeys more efficiently.
This CRM enables nonprofits to manage families or units of donors to increase the accuracy and effectiveness of physical mailing efforts.
Growing nonprofits often need more than just donor management from their CRM—they need a unified platform for tracking all supporters in one system, including volunteers and advocates. Funraise doesn’t offer management features for different types of supporters, meaning you could miss out on potential donors hidden in your volunteer or advocate audience.
Funraise offers a free plan, and paid solutions start at $99 per month.
DonorDock is a donor management solution that helps reduce data silos to view all fundraising and marketing efforts at a glance.
Stay up to date on donor stewardship opportunities with DonorDock’s Action Board. This tool offers daily recommendations, reminders, and alerts to ensure you’re taking advantage of every opportunity to connect with donors more effectively.
DonorDock offers limited built-in integrations, meaning nonprofits must use a third-party integration provider like Zapier or build the integrations themselves.
You can start using DonorDock for free.
There’s no one-size-fits-all solution when it comes to finding the best donor management software. There are many options to choose from, each with its own set of features. That’s why we recommend that you consider exactly which features are most important for your nonprofit when evaluating solutions.
Let’s explore a list of features to consider when making your checklist:
Choose the right donor software for your nonprofit's size. Complex donor management systems for nonprofits like Salesforce require extensive customization and maintenance, specialized resources that small nonprofits often lack. Others require multi-year contract commitments, locking in small nonprofits for up to three years.
We recommend choosing donor management software that’s simple, scalable, and still powerful. The best nonprofit software offers onboarding and training to help you move all your data into your new system. They’ll also be able to integrate with the other tools you already use, so you don’t have to learn entirely new systems for everything you do, like email marketing and events.
Follow these steps to help find the right solution for your organization:
Donor management software for nonprofits organizes and analyzes donor information to help you maximize your fundraising efforts. With this solution in your toolkit, you’ll be better equipped to strengthen relationships with current donors, build connections with new supporters, and grow your fundraising sustainability over time.
If you’re interested in learning more about these solutions, check out these additional resources:
