If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2018 alone, people raised more than $400 million in the United States.
Exciting, right? This is a huge opportunity to raise money and invite people to get more involved in your mission. But that much pressure can also lend itself to anxiety.
Are you worried that you’re not doing enough to take advantage of this big giving day? Are you unsure of where to even begin when it comes to preparing for Giving Tuesday? Are you looking to build on what you’ve done in years past?
Good news: We compiled the resources below with you in mind.
If you’re new to Giving Tuesday, we recommend starting with an explainer on how it began and what it has evolved into today. This will give you an idea of the scope and landscape of the movement. And for that, there’s no better place to start than GivingTuesday.org.
- Why we recommend it: It’s a great place to find a ton of information about the day itself, as well as resources that will help you as you plan out what you want to do this year.
- What we think you should check out first: Check out their “How to Get Started” page for organizations looking to get involved
- How to access the resources: Simply go to the pages for their ideas and case studies and toolkit.
- Bonus: You can use their form to get added to their list of participating organizations.
Classy’s Giving Tuesday Guide
When an email from Classy* popped up in our inboxes a few weeks ago, we were intrigued. Is it really time to think about Giving Tuesday already? According to the team at Classy, the answer is a resounding yes.
Their resource center is called “Everything You Need for Giving Tuesday” and after checking out the resources, we have to give them props for delivering on that promise.
- Why we recommend it: According to Classy, nonprofits raised 140% more on average when they used Classy’s resources to prepare for Giving Tuesday. They’re also giving out a number of templates, tips, and tools—as well as data to back up their recommendations.
- What we think you should check out first: Once you download the resources, look for the Giving Tuesday Planning Checklist.
- How to access the resources: Head to their resource center and scroll all the way down to enter your contact information.
- Bonus: Feeling uninspired? Classy put together 6 creative fundraising ideas to help kickstart your next brainstorming session.
Looking for more resources and tips? QGiv* has you covered with their post on Giving Tuesday ideas.
- Why we recommend it: It’s a big day. The more tips the merrier! We also love the focus on donor retention—because it’s not just about the big day; what you do after it counts too.
- What we think you should check out first: Scroll down to #7 and see what you should do to lay the groundwork for Giving Tuesday.
- How to access the resources: Everything is right there in the blog post.
- Bonus: We love this article featuring tips on keeping your Giving Tuesday donors. We’re also fans of their look on successful campaigns from last year’s global day of giving and these email examples, plans, and templates.
Our Top Tips
Of course, we couldn’t wrap up this post without including a few of our top Giving Tuesday tips for you.
- Have a specific call to action: Is your goal to raise money? To get in-kind donations? Something else? Make sure people know what you’re asking of them. Your CTAs should be clear and direct. No one should have to guess at how their money is going to help your mission.
- Find matching donors: This is a great way to increase donor involvement. Start thinking about who might be willing to match the gifts being made to your organization. This is a good opportunity to activate a major donor and get them excited for Giving Tuesday.
- Focus on storytelling: How can you share examples of how you’re carrying out your mission? People want to feel moved and inspired. If you can, find someone your mission has helped and figure out how you can share their experience with your potential donors. This is the time to get creative. Having photos and videos to share will result in your message being spread even wider.
- Have a plan to thank your donors: As we mentioned above, you can’t forget about your donors once Giving Tuesday is over. Thanking them isn’t something you’ll want to leave for the last minute, so make sure you create this plan as you pull everything else together.
- And then cultivate them: After you’ve thanked your donors, we recommend following up with them with a welcome series. They’ve shown that they support your mission. Don’t miss out on the chance to turn that one-time donation into evergreen support.
We hope this gives you a solid jumping-off point from which to build a strong Giving Tuesday foundation. We can’t wait to see how you participate in this year’s movement!
*This organization is a Kindful integration partner.
Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.