Free Money From Google, and How Kindful’s Involved

Jared EversNovember 03, 2017

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Our team at Kindful loves Google. They’re just so great. As good as their platform of offerings are for businesses like ours, they’re even better for nonprofits like yours.

Recently we had the honor of speaking to someone on the Google Ad Grants team. They wrote in to ask us some questions about our donation pages, informing us that we’d be one of the handful of donor CRMs that would be whitelisted by their Ad Grants team. This is a huge opportunity for nonprofits – we’ll get to that in a few paragraphs.

First, here’s some quick context to let you know why you should love Google even more than we do.

Google gives nonprofits $10,000 a month

Let’s take this way back. Have you ever googled something? I hope the answer is yes. Trickier question: have you ever noticed the top few results after you enter a Google search?

The first few results are typically ads. Companies spend money to make sure their website shows up as a top result when someone enters specific words in Google.

Why is this important?

Google gives nonprofits $10,000 worth of these ads per month – for free.

If you didn’t know this already, I hope your mind was just blown. This is literally free money that Google is just handing out to folks trying to make the world a better place. They call it Google Ad Grants, and you can learn more about it here.

This is where we get excited.

Google and Kindful

If you – a nonprofit organization – were creating an ad for the world to see, you’d probably want that ad to go straight to a donation page. If you’re using a platform like Kindful (or any other online fundraising system), this means you’d have to direct that ad to your Kindful site, like

However, Google’s rules regarding their ads require you to link an ad to your own website’s domain, like This means for many nonprofits, you wouldn’t be able to use a Google ad to go directly to a donation page, since it’s on a different website domain than your own – versus

Then we heard there’s a solution.

Google started looking into this issue, and, through their research, discovered Kindful. We’re proud to be one of the nonprofit databases that are cleared by Google ads. This means our nonprofit customers can create a Google ad ($10k in ads a month, actually) and direct those clicks straight to their Kindful donation page.

All this detail results in big fundraising opportunities!

This could be you:

Receive $10k per month in ads
Set your ads to show when someone searches “water wells in Ethiopia”
Have that ad go directly to your Kindful donation page
Get people to give in just a few clicks

Claim your $10k

Sounds too good to be true? It’s not! If you’re not using Google Ad Grants, you’re missing out on tons of free advertising!

To get set up with Ad Grants, you can get started at Google’s site for nonprofits. They’ll have you verify that you’re actually a legit 501c3, and then get you set up with Google For Nonprofits. It’s a pretty straightforward process, and will get you some free ads in no time.

If you’re interested in making sure your donation pages have the approval of Google behind them, click below to get a look at Kindful.

Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Communication