How to Create a Powerful Nonprofit Thank You Video
November is here! And what better month is there to show your donors how much you appreciate them? Now is also the perfect time to consider creating a nonprofit thank you video.
Did you know that video is the medium where most people consume content?
Creating a nonprofit thank you video is a creative and memorable way to thank your donors. It creates donor engagement, which leads to lifetime givers. These videos don’t have to be super fancy, high quality videos. Any simple thank you video will work.
Here are some tips for creating an impactful video that’s sure to show your donors how much you value their support.
3 Tips for Creating An Impactful Video
1. Show The Impact
Donors want to know how their money is being used to help your mission, so make sure you tell them. You can list statistics, include tons of images, or film the people you are helping saying, “Thank you!”
2. Keep It Short
These videos should be around 90 seconds and no more than 3 minutes long. If people see that your video is longer than 3 minutes, there’s a higher chance they won’t watch it.
3. Personalize The Message
If you ran a campaign to raise money for a building, then reference your progress on the building in your video. It really drives the message home to show your donors that you know what they are giving to.
Take a look at these great examples of donor thank you videos for some inspiration!
Examples of Nonprofit Thank You Videos
For charity: water’s 5th birthday, they sent personalized videos to their supporters.
This nonprofit thank you video is a great example of how powerful it can be to have the people you’re helping give thanks to your donors.
Even if you don’t have a way to get people on camera saying thank you, you can still make a powerful video by using b-roll video clips, photos, and text.
The Nature Conservancy shows their donors how their gifts are making an impact around the world.
YMCA of Columbia uses this powerful video to show how they are making a difference in their local community.
Filming Your Nonprofit Thank You Video
Our advice? Don’t overthink it. You don’t need to hire an entire video, lighting, and sound crew. Grab an iPhone, set the scene, and go from there. The most important thing is that you’re authentic, and that you don’t let barriers get in your way of engaging donors. You can continually learn from your experience and grow in your skills as your organization grows, too!