Throughout the COVID-19 pandemic, most nonprofits shifted their strategies to virtual fundraising to make up for the lack of in-person interactions with supporters. Now, many organizations are focusing much of their efforts on online fundraising, along with hybrid events, to open up multiple engagement channels.
Whether you’re still ramping up your virtual fundraising efforts or embracing a world of hybrid events, you’re going to need the right online fundraising platform to succeed.
An online fundraising platform is a software tool that allows nonprofits to accept and process online donations. These platforms are equipped with important tools such as the ability to create customized giving pages, enable recurring donations, pursue peer-to-peer fundraising campaigns, and more.
For your nonprofit to exceed its virtual fundraising goals, you don’t just need an online fundraising platform—you need to find the right platform that suits your organization’s unique needs.
To make the search easier, we’ve created a list of top online fundraising platforms that we think might be a good fit for your nonprofit. But first, we’ll dive into some of the basics of online fundraising platforms. Here’s what to expect:
Online fundraising platform basics
What are the benefits of online fundraising platforms?
Online fundraising platforms help nonprofits facilitate one of the most important stages of the donor cultivation process—the decision phase. This is the stage of the journey when supporters decide whether to donate to your nonprofit. Knowing they can submit a donation in seconds with the help of your online fundraising platform can make all the difference in helping donors choose to give.
Here are a few additional benefits of online fundraising platforms:
- They allow you to expand your nonprofit’s potential donor pool. Online fundraising platforms let anyone in the world who has an internet connection engage with and donate to your organization. This can help you grow your donor base beyond just individuals in your local area.
- They allow donors to give from anywhere, at any time. Donors can pull out their phones, laptops, or tablets and give whenever they feel inspired. Plus, they can create donor profiles where they can take control of their involvement and update their payment method, track their giving history, and adjust their recurring donation amounts.
- They help you easily track donor, fundraising, and accounting data. When your online fundraising platform integrates with your CRM, you’ll benefit from seamless donor data transfers between platforms. Your team can save time by automating data tracking processes, such as transferring donors’ names and contact information to your CRM. Donors will benefit when you use their information to personalize your outreach and engagement opportunities that resonate with their interests. Plus, when your online fundraising platform integrates with your accounting software, you can easily keep track of your financials and the impact of your fundraising efforts on your financial situation.
What costs are involved with online fundraising?
Before exploring our top providers list, it’s important to know exactly what goes into the cost of online fundraising software. Here are a few terms you might see and what they mean:
- The platform fee is the price you will pay to use the online fundraising platform or tool. This is also sometimes called the monthly or yearly fee.
- The transaction or processing fee is the price you pay each time your donors use a credit card to submit a donation to you or one of your fundraisers.
What about free online fundraising software?
As a nonprofit professional, you’re probably always thinking about reducing costs at your organization to direct most of your funding toward mission-essential projects and programs.
However, we’ve seemingly free platforms can often come with unexpected startup costs, such as having to hire a consultant to help set up the system.
Further, the largest issue most nonprofits face with free fundraising software is that they quickly outgrow the systems and have to migrate to a paid platform. Additionally, the transaction and processing fees are often higher with “free” software. You usually have the option to pass on these fees to donors, but they may decline to cover them in the cost of their donation, meaning your nonprofit will have to cover more of these fees.
On the other hand, investing in a paid solution designed for nonprofits ensures that your organization has access to all of the fundraising features you need right away. Review Bloomerang’s guide to free fundraising software for more information about why it’s recommended to seek out a paid fundraising platform.
12 best online fundraising platforms for nonprofits
Without further ado, here are 12 of the best online fundraising platforms to consider as you ramp up your virtual fundraising:
Online Fundraising Software Comparison
|Fundraising Software||Recommended for||Favorite feature||Pricing starts at|
|Kindful||Donor management & CRM||Integrations||$100/month
2.9% + $0.30/transaction
|Bloomerang||Donor database||Engagement and Donor Retention Tools||$99/month|
|Fundraise Up||Innovative online giving||Machine learning AI||$99/month
2.2% + $0.30/transaction
3.95% + $0.30/transaction
|Classy||Comprehensive & robust||Donation pages||$299/month
2.2% + $0.30/transaction
|PayPal||Trust & affordability||Customized donation experience||$0/month
2.2% + $0.30/transaction
|Handbid||Events & auctions||Integrated tools||$695/year
3.5% + $0.30/transaction
2.9% + $0.30/transaction
|Shopify||eCommerce fundraising||Customizable online store creation||$5/month|
|Donorbox||Website fundraising||UltraSwift checkout||1.5% platform fee|
|GoFundMe Charity||Free online fundraising||DIY Fundraising||2.9% + $0.30 transaction fee|
Online fundraising platform overview: Kindful is an online fundraising platform that offers user-friendly fundraising tools such as unlimited donation pages, embeddable donation buttons, peer-to-peer and crowdfunding pages, and more. Kindful’s platform includes a direct integration to Bloomerang’s CRM, allowing users to make the most of both online fundraising and constituent management.
Recommended for: Nonprofits that want a flexible online fundraising platform that offers built-in online fundraising tools and integrates with other best-in-class tools.
Favorite feature: With Kindful, you get access to 40+ other effective fundraising tools, including QuickBooks, MailChimp, Zapier, and more. Then, you can seamlessly integrate these tools with the Kindful online fundraising platform to give you the best insights into your donors.
Pricing: With Kindful’s scalable pricing, plans start as low as $100 per month and give you access to a built-in fundraising suite as well as access to all integrations at no extra cost.
Online fundraising platform overview: Bloomerang is a donor management software equipped with online giving tools for nonprofits, a robust donor database, marketing and engagement tools, and integrations with other popular software platforms.
Recommended for: Nonprofits looking to upgrade their CRM platform to a seamless, all-in-one system.
Favorite feature: With Bloomerang’s donor management software, your nonprofit has access to Generosity Scores that help identify prospective major donors. Plus, with Bloomerang’s Engagement Meter, you can assess each donor’s or prospect’s relative engagement levels and identify your most engaged supporters to continue building strong relationships. And, with Bloomerang, you gain access to Kindful’s robust suite of online fundraising tools to supplement your fundraising and marketing strategies.
Pricing: Bloomerang’s Standard Plan starts at $99 per month.
3. Fundraise Up
Online fundraising platform overview: Fundraise Up is a fundraising platform that uses AI-based technology to help nonprofits optimize their online donation processes. The platform’s features include recurring giving, peer-to-peer fundraising, donor portals, automated emails, cryptocurrency donations, and more.
Recommended for: Nonprofits looking for innovative online donation technology to boost online fundraising revenue.
Favorite feature: Fundraise Up’s state-of-the-art machine learning AI analyzes your website visitors and tailors the suggested giving amount for each person helping you achieve your goals faster.
Pricing: Fundraise Up’s pricing includes processing fees for each transaction and platform fees between 2% and 4%.
Online fundraising platform overview: Qgiv is an online fundraising platform equipped with a donation form builder, peer-to-peer capabilities, text-to-give, event registration, and auction tools.
Recommended for: Nonprofits that want a flexible, all-in-one online fundraising suite.
Favorite feature: Qgiv’s Giving Kiosks allow you to accept donations and registrations from your supporters wherever you are using a tablet. It’s a great way to accept donations on the go or at your events.
Pricing: Qgiv’s plans start at $0 per month with 3.95% + $0.30 transaction fees. If you do choose a paid plan, you can pay month-to-month without a contract.
Online fundraising platform overview: Classy is an online fundraising platform that helps nonprofits create donation websites, set up recurring giving programs, sell fundraising event tickets, and more.
Recommended for: Nonprofits that are ready to invest in a robust and comprehensive online fundraising platform. With Classy, you get fundraising solutions for website donations, fundraising, events, peer-to-peer, crowdfunding, and more.
Favorite feature: Classy’s online donation pages are mobile-friendly and customizable.
Pricing: Contact the Classy team for pricing and let the know the Bloomerang team sent you.
Online fundraising platform overview: PayPal is an online payment processing system that also offers a fundraising platform for nonprofits. Their online fundraising tools allow nonprofits to create an online donation page with the ability to suggest donation amounts, process recurring donations, and accept multiple payment methods.
Recommended for: PayPal is the ideal fundraising solution for new and smaller nonprofits because you’ll get trust and affordability in one.
Favorite feature: With PayPal, you can create a customized online giving experience with your own branding, theme, and links.
Pricing: PayPal offers a discounted transaction fee of 2.2% + $0.30 per domestic transaction to eligible 501(c)(3) organizations.
Online fundraising platform overview: Handbid offers auction software and mobile bidding apps to manage in-person, hybrid, and virtual events.
Recommended for: Nonprofits that need a robust solution for auctions, events, and crowdfunding.
Favorite feature: It’s rare that you can get the best of a crowdfunding platform and the best of an auction platform together, but Handbid offers both, plus other online fundraising features like donation campaigns and text-to-give.
Pricing: Handbid offers customizable pricing, showcasing several packages to fit your specific needs. The simple auction package starts at $792 per year with the option to add on event ticketing and auction consulting features.
Online fundraising platform overview: RaiseDonors is an affordable online fundraising platform that enables nonprofits to create and customize online donation pages, integrate with their CRM platform, and equip donors with an easy-to-use self-service portal.
Recommended for: Nonprofits looking for an online giving solution that’s simple and quick to get started.
Favorite feature: RaiseDonors makes it easy to identify online giving trends and optimize your donation pages to increase revenue with their giving dashboard.
Pricing: RaiseDonor’s pricing starts at $99 per month.
Online fundraising platform overview: GivingFuel is an online giving software that offers all the tools nonprofits need to manage their giving in one place. In addition to a user-friendly donation-page builder, GivingFuel also provides nonprofits with text-to-give features, employer gift-matching capabilities, and even volunteer management.
Recommended for: Nonprofits looking for an affordable, all-in-one solution with giving forms, text-to-give, peer-to-peer fundraising, and event registration features.
Favorite feature: With GivingFuel’s conditional logic feature, you can creatively adjust your donation page to provide different donor experiences, such as a free t-shirt with a donation above $100.
Pricing: GivingFuel’s pricing starts at $0 per month with 2.99% processing fees for credit card transactions.
Online fundraising platform overview: Shopify is an eCommerce platform nonprofits can use for merchandise fundraising. Shopify can streamline your online sales whether you’re selling items created by your beneficiaries or selling branded merchandise to raise funds for your mission.
Recommended for: Nonprofits looking to expand their eCommerce fundraising.
Favorite feature: Nonprofits can customize their own online store with a user-friendly drag-and-drop store builder.
Pricing: Shopify’s basic plan starts at $29 per month. Transaction fees for the basic plan are 2.9% + $0.30. Alternatively, their starter plan is only $5 per month.
Online fundraising platform overview: DonorBox is an online fundraising tool that integrates seamlessly with multiple popular content management systems. This platform provides nonprofits with tools such as streamlined donation forms, customizable donation buttons, and engaging crowdfunding campaigns.
Recommended for: Nonprofits looking to integrate online fundraising tools into their WordPress, Wix, Weebly, Squarespace, or Webflow websites.
Favorite feature: DonorBox’s UltraSwift checkout feature allows donors to complete donations in just a few clicks without having to input any personal information.
Pricing:Pricing for the DonorBox standard plan includes a 1.5% platform fee + payment processing fee.
12. GoFundMe Charity
Online fundraising platform overview: GoFundMe is a well-known fundraising platform many individuals use to fundraise for specific needs or causes. Nonprofits can also use this platform to launch crowdfunding campaigns and raise funding and awareness for their missions.
Recommended for: Nonprofits looking for a free online fundraising platform with powerful solutions for events, peer-to-peer fundraising, online donations, and crowdfunding.
Favorite feature: DIY Fundraising empowers supporters to engage in grassroots fundraising initiatives for your nonprofit. Alongside their peer-to-peer and crowdfunding solutions, GoFundMe will give you the tools you need to power your supporters’ fundraising efforts.
Pricing: If you’re looking for an affordable online fundraising platform, we recommend GoFundMe Charity. They offer a free plan with a 2.9% + $0.30 transaction fee.
With the right solutions in your nonprofit’s toolkit, you can make online fundraising a smoother process for your team and supporters.
Interested in learning more about online fundraising and how to make the most of your fundraising platform? Review these additional resources:
- Identifying Your Ideal Prospective Donor. Your online fundraising platform, along with your nonprofit’s CRM, can offer helpful insights into your organization’s donor base. Use this guide to help identify your prospective donors and start building new relationships.
- Online Fundraising | Ultimate Success Guide + Tips and Ideas. It’s helpful to create a comprehensive online fundraising strategy to ensure you’re making the most of your online giving platform. Check out Bloomerang’s guide to learn how to build powerful strategies.
- 20 Best Practices to Optimize Your Nonprofit Donation Page. Your online donation page is a critical tool for gathering online donations. Make sure your page is effective and easy to use by following the tips in this guide.
Not sure where to start? Explore our fundraising tools to learn how Kindful can help you Raise More, Grow More, and Do More.