Finally! Today is #GivingTuesday – we’re pretty excited about this international day of giving back and we hope you are too. After hours of prepping and planning, we hope your #GivingTuesday fundraising campaign goes off without a hitch. Whether you’re goal is to gain new donors, increase your funds or raise even more awareness for your cause, we wish you the best of luck on this global day of giving!
But we’ve got one more question for you…
What happens tomorrow? Take time to celebrate the success of all your #GivingTuesday efforts, but don’t waste that hard-earned momentum! If there’s one thing we love more than our nonprofit partners having success on #GivingTuesday, it’s when they have success after it as well. Although #GivingTuesday may come to an end, your mission doesn’t. Check out six ways to sustain donor engagement following your #GivingTuesday campaign:
1. Send your thank you notes NOW!
You say “please” to your donors so often… it’s time to say “thank you!” Gratitude goes a long way when you ask something of your donors and they deliver. Respond to individual tweets that used the #GivingTuesday hashtag in support of your organization. Take a photo or video of your staff saying “thank you” to all who made the choice to support you on the international day of giving back.
2. Share the results.
Whether or not you met your goal, your #GivingTuesday campaign made an impact. And social media is key to showing your supporters that they made a difference. Whether you’re on Facebook, Twitter, Instagram or any other social media platform, consider showing your results, rather than just telling about them. Any type of visual post will lead to better engagement than one without – so bring on the photos, graphs, fundraising thermometers and charts. You can even create an infographic (it can be simple!) showing how online donations on #GivingTuesday contributed to your organization’s growth.
3. Blog about it.
Take your campaign results and tell the story of those who will be positively affected by #GivingTuesday funds. Use photos and first-person narrative to remind your advocates of who their gifts are directly impacting. A compelling blog post will help supporters dive deeper into the mission and vision of your organization and increaes their donor engagement. You could even go a step further and create a whole blog series around the impact of #GivingTuesday!
4. Highlight your MVPs.
If your organization used a crowdfunding campaign, find out who your top fundraisers were on #GivingTuesday. Then, spotlight these donors and spread the word on social media!
5. Make new donors feel welcome.
Use your donor CRM and pull a report to determine who gave their first gift on #GivingTuesday and follow up with first-time donors within 24 hours! New donors – especially those who gave through a crowdfunding campaign – may not know much about your organization, so they deserve a follow-up specifically tailored to them. Need ideas on how to engage new donors and nurture them into lifetime donors? Check out the Kindful Guide to Donor Cultivation!
6. Follow up with existing donors.
Make sure your recurring donors know that #GivingTuesday is just the start of your year-end fundraising campaign and give donors tangible ways they can help you reach your goals in December. Encourage them to tell their friends and family about you – online and in-person. And help them share why they give and why your cause is important to them. Consider sending an email like this to your donors after #GivingTuesday with a few easy ways to stay engaged through the end of 2015:
#GivingTuesday is a pivotal day in the life of your organization… but it’s not the only day! Make sure you capitalize on the momentum from this global day of giving to kickstart your year-end fundraising campaign and begin cultivating donors who will stay invested in your work for years to come. Because once this day is over, you’ve still got 364 others! And believe it or not, donor cultivation beyond #GivingTuesday is as easy as it is important. Download our free resource guide and learn how to turn first-time donors into recurring donors, and recurring donors into key multi-year donors – and create supporters who will contribute to the longterm growth and sustainablity of your organization.
Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.