If you want to make a splash for Giving Tuesday this year and turn one day of global giving into a year-end fundraising strategy that gets the best results, there is no better time to get ready for Giving Tuesday than right now! And the first step to a successful Giving Tuesday and year-end fundraising campaign is something that Kindful knows a good deal about – your database!
When it comes to managing and motivating your donors, a donor CRM system is one of the very best assets you have. Here are five CRM features that will help you maximize Giving Tuesday and get ready for a strong year-end.
1. Peer-to-Peer Fundraising Capabilities
Peer-to-peer fundraising expands your network and brings in new donors. And for Giving Tuesday, that’s a must! Look for a CRM system that lets you create branded crowdfunding campaigns and saves you time by entering all those new donations and donors directly into your donor database. And make sure your peer-to-peer fundraising pages are shareable on social media! That way, donors can advocate on your behalf, leveraging their own networks and driving more online donations.
2. Simple & Branded Online Donation Pages
Online giving pages can make or break your Giving Tuesday fundraising campaign. If you’re leveraging your networks through peer-to-peer fundraising and social sharing, many people may be discovering and giving to your organization for the first time. You want to make it easy for them to give, while also making them feel safe to share their personal and financial information.
Branded donation pages are one of the most important elements of an effective online donation page, not just because they look great, but also because they assure donors that their gift is going to the intended organization and campaign. Make sure your donor CRM gives you the power to create a custom donation page that is easy for your donors to use.
3. Intuitive Workflow
Almost all donor CRM solutions are capable of managing your donors, but only the best systems are also easy for you to use! And really, what good is a powerful donor database if you can’t figure out how it works?
Not only do you want to choose a donor management software that is clean and simple for your donors, you want a system that is easy to use behind the scenes as well. Using a platform that helps you set up campaigns quickly and keep track of incoming online donations in real-time is especially important on Giving Tuesday.
4. Mobile-Friendly Experience
In a world where over half of all email is opened on a mobile device, the ability for your CRM platform to create mobile-friendly experiences is a must. Whether it’s an online giving form that people can access from any device or a peer-to-peer fundraising page that can be shared across social media apps, mobile-responsive interfaces are vital to the growth of your Giving Tuesday fundraising movement.
5. Fundraising Analytics & Data Reporting
Once you’ve planned and executed your Giving Tuesday campaign, you need a system that will allow you to track your progress on Giving Tuesday, and also report on its performance after the global day of giving is over.
The most effective donor CRM systems give you the power to easily segment your data and create reports that analyze your success. This is what will guide your development team to identify opportunities for increased growth.
Jumping on the CRM Train
These are just a few factors to consider when deciding which donor CRM solution is best for your organization. Before you take the plunge, carefully consider your organizational objectives and make sure all the questions you have get answered.
Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.