December 1 may seem far away, but #GivingTuesday is much closer than you think. If you want to make a splash this year and turn one day of global giving into a year-end fundraising strategy that gets the best results, there is no better time to get ready for #GivingTuesday than right now! And the first step to a successful #GivingTuesday and year-end fundraising campaign is something that Kindful knows a good deal about – your database! When it comes to managing and motivating your donors, a donor CRM system is one of the very best assets you have. Here are five CRM features that will help you maximize #GivingTuesday and get ready for a strong year-end.
1. Peer-to-Peer Fundraising Capabilities
Peer-to-peer fundraising expands your network and brings in new donors. And for #GivingTuesday, that’s a must! Look for a CRM system that lets you create branded crowdfunding campaigns and saves you time by entering all those new donations and donors directly into your donor database. And make sure your peer-to-peer fundraising pages are shareable on social media! That way, donors can advocate on your behalf, leveraging their own networks and driving more online donations.
Did you know that peer-to-peer fundraising isn’t just for #GivingTuesday? According to our friends at Network for Good, dollars raised through crowdfunding in 2013 increased by 70-percent in 2014! Now this is a nonprofit trend you might want to get behind!
2. Simple & Branded Online Donation Pages
Online giving pages can make or break your #GivingTuesday fundraising campaign. If you’re leveraging your networks through peer-to-peer fundraising and social sharing, many people may be discovering and giving to your organization for the first time. You want to make it easy for them to give, while also making them feel safe to share their personal and financial information. Branded donation pages are one of the most important elements of an effective online donation page, not just because they look great, but also because they assure donors that their gift is going to the intended organization and campaign. Make sure your donor CRM gives you the power to create a custom donation page that is easy for your donors to use.
3. Intuitive Workflow
Almost all donor CRM solutions are capable of managing your donors, but only the best systems are also easy for you to use! And really, what good is a powerful donor database if you can’t figure out how it works? Not only do you want to choose a donor management software that is clean and simple for your donors, you want a system that is easy to use behind the scenes as well. Using a platform that helps you set up campaigns quickly and keep track of incoming online donations in real-time is especially important on #GivingTuesday.
4. Mobile-Friendly Experience
In a world where over half of all email is opened on a mobile device, the ability for your CRM platform to create mobile-friendly experiences is a must. Whether it’s an online giving form that people can access from any device or a peer-to-peer fundraising page that can be shared across social media apps, mobile-responsive interfaces are vital to the growth of your #GivingTuesday fundraising movement.
5. Fundraising Analytics & Data Reporting
Once you’ve planned and executed your #GivingTuesday campaign, you need a system that will allow you to track your progress on #GivingTuesday, and also report on its performance after the global day of giving is over. The most effective donor CRM systems give you the power to easily segment your data and create reports that analyze your success. This is what will guide your development team to identify opportunities for increased growth.
Jumping on the CRM Train
These are just a few factors to consider when deciding which donor CRM solution is best for your organization. Before you take the plunge, carefully consider your organizational objectives and make sure all the questions you have get answered.
You may be thinking that these five features are all well and good if you have a donor database, but what if you’re still part of the 45% of nonprofits who are still using manual methods of donor management? Kindful has got you covered! Did you know we have fully-integrated Cause Pages that make peer-to-peer fundraising campaigns easy to create, monitor and share? Did you know that we have customizable online donation pages that automatically sync with your database and save you tons of time on manual data entry? Did you know that it’s not just our donation forms and crowdfunding pages that are mobile-friendly (they are!), but that our entire database is mobile responsive and can be accessed on the go as well? Did you know that our user interface is so easy and intuitive to use that many of our customers actually enjoy working with their data? Did you know that our fundraising analytics allow you to create customized reports in minutes? It’s all true! And if you sign up today, you’ll still have plenty of time to capitalize on the power of Kindful for your #GivingTuesday campaign. Get in touch and let us know what you’re looking for!
Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.