Coronavirus Resources for Nonprofit Organizations (COVID-19)

Last updated on April 3, 2020 at 2:09 PM CST

In light of the coronavirus (COVID-19) outbreak, we want to provide nonprofit organizations with resources they may find helpful as they navigate fundraising during a time of economic uncertainty.

We will update this list as we create new resources and source them from other trusted groups, nonprofits, and businesses.

Table of Contents

How Nonprofits & Other Organizations Are Responding

two office works with text that says nonprofit response to covid-19

In a time of unprecedented challenges for nonprofits, it’s helpful to know what resources are available from other nonprofits and organizations. Several organizations have put together guides on what to do in the wake of the outbreak. We’re sharing a few of them here:

  1. The Chronicle of Philanthropy
  2. Council of Nonprofits
  3. Washington Nonprofits
  4. Center for Nonprofit Management
    The Center For Nonprofit Management is hosting free virtual events each week to equip nonprofits to respond to the COVID-19 outbreak. Upcoming events include a Budgeting & Financial Management, Weathering the Storm, CMindfulness in Times of Crisis, and Leading in Times of Crisis.

    View Virtual Event Options

Because many people are working remotely right now, we also put together 11 tips for working from home in the midst of the COVID-19 outbreak. Mental health nonprofit To Write Love On Her Arms put together a landing page with self-care tips that might be useful for your team.

For current customers, please see Kindful’s Response to the Coronavirus Outbreak.

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Fundraising & Donor Relations During The Coronavirus Outbreak

man working on computer with text that says fundraising and donor relations

With the economic uncertainty that comes with the coronavirus outbreak, many nonprofits are left wondering how this will affect their fundraising efforts. You might be asking: Is it appropriate to ask for donations in the midst of a pandemic? Should I be reallocating my organization’s funds to populations that are affected by COVID-19? Should I be fundraising if my organization doesn’t work in human services?

If you’re asking these questions, you’re not alone. This is an unprecedented time for nonprofits, and it can be hard to know how to even maintain relationships with your donors. That’s why we’re compiling our favorite resources on how to fundraise in the time of coronavirus and still be able to connect with your donors—including online fundraising ideas and tips.

  1. [Webinar] A Panel Discussion: How To Fundraise During The Coronavirus Outbreak

    We put together a panel of people from organizations that work for and serve nonprofits to share their thoughts on how nonprofits can move forward during the time of COVID-19.

    In this panel discussion with industry-leading experts, we discussed the biggest trends we’ve found with traditional and online fundraising, what they’re most concerned with, and what resources they’re looking for during this time.

    Watch Now

  2. How To Manage Your Fundraising During the Coronavirus Crisis
    Nonprofit consultant Amy Eisenstein shares her tips on how fundraisers can adapt to connecting with their donors when face-to-face interactions are no longer possible.
  3. Coronavirus and Fundraising: What to Expect and How to Prepare
    Fundraising consultant Gail Perry shares grounding and reassuring expectations for professional fundraisers.
  4. 6 Ways Fundraisers Can Connect With Their Donors Without Meeting In Person
    With restrictions on in-person events and personal meetings, most nonprofits are going to have to shift how they connect with their donors. In this article, we offer six ways you can still build relationships with your donors when you can’t meet face-to-face.
  5. How Your Nonprofit Can Get Immediate Funding From The CARES Act
    With the recent passage of the Coronavirus Aid, Relief, and Economic Security (CARES) Act, some nonprofits are eligible for forgivable payroll protection loans. We break down if your organization is eligible, what you need to do to apply, and how much you can borrow.
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    Using Virtual Events Instead Of In-Person Fundraising Events

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    One of the most significant challenges that nonprofits have had to face with the coronavirus outbreak is changing plans for their in-person events. Oftentimes, in-person events are one of the greatest sources of funds for nonprofits, but with recommendations to limit the number of people gathering in spaces together, nonprofits have had to make changes.

    One way that nonprofits are adjusting is by using online fundraising tools like virtual events to raise funds instead of in-person events. If your organization has had to cancel an event or is considering canceling your event, we recommend these resources on fundraising online using virtual events instead.

    1. OneCause: [Webinar] The Essentials of Virtual Fundraising
      Our friends at OneCause hosted a timely webinar that will discuss how nonprofits can remain flexible in today’s changing landscape and find new ways to continue fundraising. They will discuss virtual & online as an alternative strategy to traditional events.
    2. Watch Now

    3. [Webinar] Turning Your Canceled Event Into A Successful Virtual Fundraising Opportunity
      We hosted four panelists who work with nonprofit organizations to share ideas for how fundraisers can shift their in-person events to virtual fundraising opportunities. The panelists include Kelly Velasquez-Hague (OneCause), Sandy Rees (Get Fully Funded), Jared Delong (Kindful), and Bradley Martin (Kindful).

      Watch Now

    4. Classy*: From In-Person to Virtual: How To Maximize Your Fundraising Event Revenue

      “Unforeseen and unexpected circumstances, like the evolving concerns around COVID-19 (coronavirus), can seriously limit your in-person initiatives. A virtual element allows you to keep your event up and running—and potentially even raise more money.”

    5. Pat’s Run: The Mission Will Go On

      Here’s a look at how Pat Tillman Foundation* turned their in-person event into a virtual run.

    6. Get Fully Funded: How to Salvage Your Fundraising Event During the COVID 19 Crisis
      In this article, nonprofit consultant Sandy Rees shares tips and fundraising ideas for nonprofits looking to make alternative arrangements for their events.
    7. 702 Nonprofit Professionals Tell Us How COVID-19 Is Affecting Nonprofit Events [Survey Results]
      We recently surveyed 702 nonprofit professionals to see how they and their organizations are responding to COVID-19. In this article, we share how the coronavirus outbreak has affected nonprofit events. Read to the end for a free infographic download.

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    Nonprofit Communication & Marketing During The Coronavirus Outbreak

    person with headset smiling with text that says communications and marketing

    You’ve probably received dozens of emails from organizations and companies that you follow with information on how they’re responding to the coronavirus outbreak. This might leave you wondering: Does my organization need to communicate with our supporters about the coronavirus? If so, how can I stand out in their inboxes?

    We’re collecting our favorite resources on nonprofit communication during the coronavirus outbreak to help you create a communication plan that is flexible, addresses your organization’s goals, and anticipates your donors’ needs.

    1. Nonprofit Communication Tips For The Coronavirus Outbreak
      Our four tips for communicating with your audience, including email examples from nonprofits and other companies so you can see what others are doing.
    2. 7 Emails Your Nonprofit Can Send During the COVID-19 Outbreak
      Classy* shares seven different ways you can communicate with your audience through email (including examples).

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    How You Can Support Coronavirus Fundraising Efforts

    person smiling in coffee shop with text that says how you can support

    Finally, many are simply wondering how to support the ongoing efforts to fight coronavirus. We’ve found resources that outline the organizations that are on the frontlines of the pandemic, including advice on how you can help.

    1. Classy* put together a blog post highlighting different organizations you can support.
    2. Seattle Foundation created the COVID-19 Response Fund to “provide flexible resources to organizations working with communities who are disproportionately impacted by coronavirus the economic consequences of the outbreak.”

    *indicates this organization is a Kindful customer or integration partner

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