Articles, webinars, ebooks, and more to help you and your team keep your mission moving forward.

Resources > Page 8



Why It’s Important to Understand the Donor Journey

Just as the for-profit world has a customer journey, so the nonprofit world has a donor journey. If you’re not thinking about a donor’s interaction with your organization in this way, you may be losing sight of your donor as an actual person. We preach the donor journey pretty heavily, as we’ve found it to be a key point to Persona Marketing. So we’ll take it from here and do the defining, translating, and allegorizing to break down the customer journey into terms that mean more to you.



Kindful’s Big Humongous Awesome Upgrade (And an Improved Feature!)

Our engineers have had a singular focus for the last stretch of time: to upgrade Kindful’s foundation to the latest (and greatest) technology. The nerdy software details tend to get dense. So here’s the Reader’s Digest version: Kindful’s core got upgraded to both speed everything up tremendously, as well as create opportunity for some huge updates down the road. Read the rest of the article to see our first big feature improvement.