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Article

11.10.2016

Our Favorite Giving Tuesday Email Examples

Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a great way to build awareness… not to mention bring in much-needed donations. While many nonprofits focus primarily on social campaigns for the big event, why not get your email audience involved in the action, too? It’s a fantastic way to get the word out and reach even more potential donors. These are some of the best #GivingTuesday email examples we’ve seen, so use them as inspiration for your own special send later this month.

Article

10.28.2016

3 Black Friday Tips to Improve Your #GivingTuesday

It’s that time of year again! According to World Atlas, the average American spent $830 on holiday gifts in 2015 - with a large portion of that being spent on #BlackFriday and #CyberMonday. #GivingTuesday is a way for people to create some balance with their consumer spending by giving to charities. It’s a movement that inspires people to give to the causes they love. And it’s an opportunity for people to remember your mission in the midst of their holiday shopping.

Article

09.02.2016

3 Simple Ways You Can Leverage Data for Better Fundraising

There are a few simple and low cost ways to get some high-level analytics out of your donor database. This article highlights the three that our users at the Fundraising Report Card find most useful right off the bat. This is not to say that these three metrics are the most important — that differs for every organization and depends on the context and goal. But whether you’re a fundraiser, executive director, or board member, these metrics are a good place to start.

Article

08.10.2016

How To Use Your Donor Database To Strengthen Relationships

For nonprofit executives, fundraisers, and staff, updating and maintaining your nonprofit donor database can sometimes be challenging, daunting, and frustrating, especially when trying to balance all the other responsibilities of running a nonprofit. Regardless of whatever system (hopefully not an Excel spreadsheet!) your organization has, using a donor database to its fullest potential as both a fundraising and donor management tool will help nonprofits see improvements in their fundraising efforts.

Article

08.02.2016

Cause Marketing: What It Is and How It Could Help Your Nonprofit

There are nonprofits all over the world who connect their cause to compatible corporate brands. We’ve all seen it in action: Yoplait Save Lids to Save Lives, Whirlpool and Habitat for Humanity, even those old Live Strong bracelets. These partnerships, commonly known as cause marketing relationships, can be successful in any number of ways. Whether or not your nonprofit syncs up its marketing efforts with those of a corporate entity is up to you. Here are some reasons why it might make sense, and some tips on how to make it happen.