As an administrator of data or leader of a fundraising campaign, it is important to understand the journey that your donors take from donation through receiving an acknowledgement. This class covers both sides of the donation journey – as the donor and as the database administrator – from the first click on the donation page through the acknowledgement.

Walk away with a deeper knowledge of:

• The donor journey
• How to communicate with donors at each stage of the journey
• How to customize each step of the process in Kindful