We are finding that many nonprofits are limiting themselves based on the software they choose to use. They’re wrapped up in software that is time consuming, convoluted and not intuitive. So much time – and money – is being spent working with these systems!!!
Precious time that COULD be spent in front of your supporters is lost in the running of reports, generating of lists, and manual assignment. It’s time that your software supported your mission. Is software design really THAT important? We think so, here’s why:
4 Reasons Why Design Matters:
1. Great design reinforces the legitimacy of your organization. First impressions matter, especially online. That’s why Kindful spends so much time designing great donor facing features – giving pages, team fundraising features, and even donor logins where your supporters can update informations, change recurring billing options and even print their own giving receipts!
2. Poorly designed software is frustrating to use for your team. Happy employees do better work. Give your employees the tools they want to use so they can do their job more effectively.
3. iPhones and Consumer Apps have raised expectations. People have come to expect simplicity and effectiveness from software because they use great software every day. Whether it be the iPhone, Google apps, or their favorite web site, the software expectations of your users are higher than they have ever been. Fortunately for nonprofits, the expense of great software is lower than ever! Your organization shouldn’t be using software that looks like it was built in 1998. If you are, you should call us now!
4. Great software gets used. Death by a million features. Poor design and layouts. Boring or downright ugly color schemes. These things may seem trivial but they are not! What good is software if it has features that are hard to find or use? What ends up happening is users start creating workarounds and the organization loses the benefits of the software features. When software is well-designed, it is a delight to use, the features are utilized and, more importantly, the organization realizes the value.
Is your nonprofit software a delight to use? It should be. If it’s not you should give us a call at 888-854-3230 or reach out via our contact form.
In our next blog post, we’ll talk about things to consider when picking software and how to make sure that your organization benefits from good design features. We will also talk about specific design features we have chosen and why they make donor management more easy.
Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.