Peer-To-Peer Fundraising Resources For Nonprofits

KindfulApril 10, 2020

Peer-To-Peer Fundraising & Crowdfunding Resources For Nonprofits header image

Simplify and grow your peer-to-peer fundraising efforts!

The benefits of peer-to-peer fundraising are undeniable. Peer-to-peer campaigns can help your nonprofit create sustainable revenue and invite supporters to promote your mission in a new and exciting way. Especially in times when in-person events and donor meetings are restricted, a fundraising strategy like peer-to-peer is ideal because it can be executed virtually.

We’ve compiled this resource page to introduce you to the concept of peer-to-peer fundraising and to show why it can be an important part of your nonprofit’s fundraising plan. When you’re ready, we’ve also included resources from Kindful, our partners, and other organizations that will help you create a successful campaign.

Introduction To Peer-To-Peer Fundraising

header image for what are peer to peer fundraising campaigns

Before you start planning, you’ll want to learn more about peer-to-peer fundraising campaigns. The resources below will tell you everything you want to know, including how they work and best practices.

  • [On-Demand Webinar] Panel on Launching A Successful Virtual Peer-To-Peer Campaign
    In this webinar, a panel of fundraising experts discuss how you can create a successful peer-to-peer fundraising campaign, featuring live answers to questions from nonprofit professionals. The panelists include Kate Brunner Quinn (Philanthropy Solutions), Chris Hammond (Corporate Giving Connection), Christa Blumenthal (Classy), and Bradley Martin (Kindful).
  • Watch Now

  • How Peer Pressure Could Drive Your Peer-To-Peer Fundraising Efforts
    In this article, we share some statistics that suggest positive peer pressure is one force that makes peer-to-peer fundraising so effective. We break down the data by gender, political affiliation, geography, and age. Read to the end for helpful questions to consider for your next fundraising strategy session.
  • CauseVox: Peer-to-Peer Fundraising: How It Works & Best Practices
    This peer-to-peer guide from CauseVox includes helpful sections on the benefits of planning a virtual or in-person event to help promote your fundraising campaign. They also include helpful examples from real nonprofits.

Jump To Top »

Planning Your Peer-To-Peer Fundraising Campaign

header image for planning your peer to peer campaign

Like most things, throwing a successful peer-to-peer fundraising campaign comes down to how much work you put in ahead of time. These resources will give you the steps you should take to get your organization and supporters ready to bring your mission to the masses.

Jump To Top »

Promoting Your Peer-To-Peer Campaign

header image for promoting your peer to peer campaign

Once your peer-to-peer campaign is set up, it’s time to leverage your marketing and communication skills to promote it. These resources will help you get your fundraiser in front of more people and increase the number of people who might participate in the campaign.

Jump To Top »

Recruiting Peer-To-Peer Fundraisers And Teams

header image for recruiting peer to peer fundraisers and teams

The success of your peer-to-peer fundraisers depend on several factors, including the fundraisers and teams working to raise those funds. In these resources, you’ll learn how to turn your volunteers into your most active fundraisers, how to motivate people to start their own campaigns, and more.

Jump To Top »

Choosing Your Platform

header image for choosing a peer to peer platform

It helps to have a peer-to-peer platform that works with the software your organization is already using. See if your nonprofit CRM has peer-to-peer fundraising software built-in or if it can integrate with other platforms.

For example, Kindful is a donor management platform that has a peer-to-peer platform built-in. It also integrates with other best-in-class platforms like Classy, Qgiv, and GoFundMe Charity.

(For more, read how this nonprofit raises 40% of its annual funds using Kindful’s peer-to-peer platform.)

When choosing the software that works best for your organization, we recommend asking questions like:

  • Is this peer-to-peer platform within our budget?
  • Is there a built-in function with our donor management platform or nonprofit CRM? If not, can we integrate with another peer-to-peer platform?
  • Does the peer-to-peer software have reporting and tracking capabilities?

If you’re looking for a place to get started, check out our blog on Which Peer-To-Peer Fundraising Platform Is Best For You?

Jump To Top »

cta image for peer to peer ebook

Looking for more? We put together this free resource on planning your best peer-to-peer fundraising campaign.

Go To Peer-To-Peer Ebook

Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Fundraising