Peer-To-Peer Fundraising & Crowdfunding Resources For Nonprofits
Peer-to-peer fundraising campaigns can help you create sustainable revenue for your nonprofit and invite supporters to promote your mission in a new and exciting way. These campaigns are even more important when you can’t take advantage of traditional fundraising methods like hosting in-person events.
We’ve compiled this peer-to-peer resource page to introduce you to the concept of peer-to-peer fundraising and to show why it can be an important part of your nonprofit’s fundraising plan. When you’re ready, we’ve also included resources from Kindful, our partners, and other organizations that will help you create a successful peer-to-peer fundraising campaign.
In this resource guide:
- Overview of Peer-To-Peer »
- Planning Your Campaign »
- Promoting Your Campaign »
- Recruiting Fundraisers »
- Choosing A Platform »
- [On-Demand Webinar] Panel on Launching A Successful Virtual Peer-To-Peer Campaign
In this webinar, a panel of peer-to-peer fundraising experts discuss how you can create a successful peer-to-peer campaign, featuring live answers to questions from nonprofit professionals. The panelists include Kate Brunner Quinn (Philanthropy Solutions), Chris Hammond (Corporate Giving Connection), Christa Blumenthal (Classy), and Bradley Martin (Kindful).
- How Peer Pressure Could Drive Your Peer-To-Peer Fundraising Efforts
In this article, we share some peer-to-peer fundraising statistics that suggest positive peer pressure is one force that makes peer-to-peer fundraising so effective. We break down the data by gender, political affiliation, geography, and age. Read to the end for helpful questions your nonprofit can ask as you think about including peer-to-peer campaigns in your fundraising plan.
- CauseVox: Peer-to-Peer Fundraising: How It Works & Best Practices
This peer-to-peer guide from CauseVox includes helpful sections on the benefits of planning a virtual or in-person event to help promote your peer-to-peer campaign. They also include helpful examples from real nonprofits.
- Donately: Peer-to-Peer Fundraising Best Practices For Any Organization
Donately’s peer-to-peer guide includes helpful fundraising ideas and best practices for your campaign.
- Your Best Peer-To-Peer Fundraising Campaign
In this ebook, we provide six short chapters for you to get started with your peer-to-peer campaign, including the four steps you need to take to plan effectively and where to start when recruiting your peer-to-peer fundraisers and teams. As a bonus, we’ll give you a free peer-to-peer worksheet to help you start your campaign!
- How To Plan A Virtual Peer-To-Peer Fundraising Event
One of the advantages of a peer-to-peer campaign is that you can execute it online with a virtual campaign. Here are our tips for planning a peer-to-peer campaign that’s completely virtual.
- Kindful + Classy: 10 Peer-To-Peer Fundraising Ideas To Supercharge Your Campaign
In this guest post from Classy, we share ten ideas based on real peer-to-peer fundraising campaigns to inspire you and your fundraisers as you plan your fundraising campaign.
- Kindful + Donately: Teamwork: 4 Tips for Your Next Peer-To-Peer Fundraiser
There’s a lot to keep track of in a peer-to-peer campaign. That’s why in this post, Donately shares four tips to keep front-of-mind as you plan to make sure you execute well.
- Qgiv*: Peer-To-Peer Fundraising | The Ultimate Guide
Qgiv’s peer-to-peer guide includes five steps to planning and executing your campaign. Skip down to the Getting Started section to go straight to them!
- DonorSearch*: 3 Peer-To-Peer Giving Tips (Plus 2 Ways To Maximize Donations!)
DonorSearch’s list of tips for planning your peer-to-peer campaign includes a bonus section on how to use prospect research to maximize donations from your peer-to-peer supporters.
- Classy*: How to Easily Elevate Your Peer-to-Peer Fundraising Strategy to the Next Level
Classy provides four unique insights on how to get creative with your peer-to-peer campaign, including recommendations for a Q&A blog post, conducting a survey, and more. Keep reading to get some fresh ideas for your next campaign.
- Kindful + Emma: How To Write An Effective Peer-To-Peer Fundraising Email
We teamed up with the Emma email marketing team to put together a peer-to-peer fundraising email template plus tips on how to take your email copy to the next level. Keep reading for a free downloadable peer-to-peer email example and template to help you get started!
- 3 Steps To Start Using Facebook To Host Peer-To-Peer Fundraising Campaigns
With more than half of U.S. adults signing in at least once per day, Facebook is an effective social media platform to help spread awareness of your cause to your supporters’ networks. This article outlines 3 steps to get started.
- NonProfitPro: 4 Tips For Promoting Your Next Peer-To-Peer Fundraising Event
NonProfit Pro, an industry-leading nonprofit magazine, offers four tips for peer-to-peer promotion—highlighting the importance of having a quality online fundraising platform and nonprofit CRM.
- 3 Ways To Encourage Supporters To Start Their Own Peer-To-Peer Fundraising Campaigns
Not only will you need to recruit social fundraisers to make up your peer-to-peer teams, but you’ll also have to equip them to fundraise effectively. In this article, we tell you how to recruit your supporters to fundraise and how to equip them with the tools they need to be confident and successful.
- How To Turn Volunteers Into Nonprofit Fundraising Champs
One of the first questions you’ll need to ask when starting your peer-to-peer campaign is who will you recruit to be your social fundraisers? In this blog post, we show how you can turn your volunteers into crowdfunders.
- 5 Peer-To-Peer Communication Tips To Help Motivate Your Fundraisers
When your supporters are helping to raise money and spread awareness of your cause, it’s crucial to keep them energized and motivated. Here are five tips for motivating your supporters through effective communication.
- DonorDrive: The 10 Best Peer-To-Peer Fundraising Tips
DonorDrive offers ten quick tips to set up your peer-to-peer fundraisers for success.
- Is this peer-to-peer platform within our budget?
- Is there a built-in function with our donor management platform or nonprofit CRM? If not, can we integrate with another peer-to-peer fundraising platform?
- Does the peer-to-peer software have reporting and tracking capabilities?
What Are Peer-To-Peer Fundraising & Crowdfunding Campaigns & Why Use Them?
Before you start planning, you’ll want to learn more about peer-to-peer fundraising and crowdfunding campaigns. The resources below will tell you everything you want to know, including how they work and best practices.
Planning Your Peer-To-Peer Campaign
Like most things, throwing a successful peer-to-peer fundraising campaign comes down to how much work you put in ahead of time. These resources will give you the steps you should take to get your organization and supporters ready to bring your mission to the masses.
Promoting Your Peer-To-Peer Campaign
Once your peer-to-peer fundraising campaign is set up, it’s time to leverage your marketing and communication skills to promote it. These resources will help you get your fundraiser in front of more people—thus increasing the number of people who might participate in the campaign.
Recruiting Peer-To-Peer Fundraisers & Teams
The success of your peer-to-peer fundraiser depends on several factors, including the fundraisers and teams working to raise those funds. In these resources, you’ll learn how to turn your volunteers into your most active fundraisers, how to motivate people to start their own campaigns, and more.
Choosing The Best Peer-To-Peer Platform
When planning your peer-to-peer campaign, it helps to have an online peer-to-peer fundraising platform that works with the software your organization is already using. See if your nonprofit CRM has peer-to-peer fundraising software built-in or if it can integrate with other platforms.
For example, Kindful is a donor management platform that has a peer-to-peer platform built-in. It also integrates with other best-in-class platforms like Classy, Qgiv, and GoFundMe Charity (formerly CrowdRise).
(For more, read how this nonprofit raises 40% of its annual funds using Kindful’s peer-to-peer platform.)
When choosing the peer-to-peer fundraising software that works best for your organization, we recommend asking questions like:
If you’re looking for a place to get started, check out our blog on Which Peer-To-Peer Fundraising Platform Is Best For You?
Looking for more? We put together this free resource on planning your best peer-to-peer fundraising campaign.