Peer-To-Peer Fundraising Resources For Nonprofits

The benefits of peer-to-peer fundraising are undeniable. Peer-to-peer campaigns can help your nonprofit create sustainable revenue and invite supporters to promote your mission in a new and exciting way. Especially in times when in-person events and donor meetings are restricted, a fundraising strategy like peer-to-peer is ideal because it can be executed virtually. We've compiled this resource page to introduce you to the concept of peer-to-peer fundraising and to show why it can be an important part of your nonprofit's fundraising plan. When you're ready, we've also included resources from Kindful, our partners, and other organizations that will help you create a successful campaign.

• Overview of Peer-To-Peer
• Planning Your Campaign
• Promoting Your Campaign
• Recruiting Fundraisers
• Choosing A Platform

Introduction To Peer-To-Peer Fundraising

Before you start planning, you’ll want to learn more about peer-to-peer fundraising campaigns. The resources below will tell you everything you want to know, including how they work and best practices.

• [On-Demand Webinar] Panel on Launching A Successful Virtual Peer-To-Peer Campaign
  In this webinar, a panel of fundraising experts discuss how you can create a successful peer-to-peer fundraising campaign, featuring live answers to questions from nonprofit professionals. The panelists include Kate Brunner Quinn (Philanthropy Solutions), Chris Hammond (Corporate Giving Connection), Christa Blumenthal (Classy), and Bradley Martin (Kindful).

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• How Peer Pressure Could Drive Your Peer-To-Peer Fundraising Efforts
  In this article, we share some statistics that suggest positive peer pressure is one force that makes peer-to-peer fundraising so effective. We break down the data by gender, political affiliation, geography, and age. Read to the end for helpful questions to consider for your next fundraising strategy session.
• CauseVox: Peer-to-Peer Fundraising: How It Works & Best Practices
  This peer-to-peer guide from CauseVox includes helpful sections on the benefits of planning a virtual or in-person event to help promote your fundraising campaign. They also include helpful examples from real nonprofits.

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Planning Your Peer-To-Peer Fundraising Campaign

Like most things, throwing a successful peer-to-peer fundraising campaign comes down to how much work you put in ahead of time. These resources will give you the steps you should take to get your organization and supporters ready to bring your mission to the masses.

• Your Best Peer-To-Peer Fundraising Campaign
  In this ebook, we provide six short chapters for you to get started with your peer-to-peer fundraiser, including the four steps you need to take to plan effectively and where to start when recruiting your fundraisers and teams. As a bonus, we’ll give you a free peer-to-peer worksheet to help you start your campaign!

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• How To Plan A Virtual Peer-To-Peer Fundraising Event
  One of the advantages of peer-to-peer is that you can execute it online with a virtual campaign. Here are our tips for planning a campaign that's completely virtual.
• Kindful + Classy: 10 Peer-To-Peer Fundraising Ideas To Supercharge Your Campaign
  In this guest post from Classy, we share ten ideas based on real nonprofit campaigns to inspire you and your fundraisers.
• Kindful + Donately: Teamwork: 4 Tips for Your Next Peer-To-Peer Fundraiser
  There's a lot to keep track of in a peer-to-peer fundraiser. That's why in this post, Donately shares four tips to keep front-of-mind as you plan to make sure you execute well.

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Promoting Your Peer-To-Peer Campaign

Once your peer-to-peer campaign is set up, it’s time to leverage your marketing and communication skills to promote it. These resources will help you get your fundraiser in front of more people and increase the number of people who might participate in the campaign.

• Kindful + Emma: How To Write An Effective Peer-To-Peer Fundraising Email
  We teamed up with the Emma email marketing team to put together an email template with tips on how to take your email copy to the next level. Keep reading for a free downloadable peer-to-peer email example and template to help you get started!
• 3 Steps To Start Using Facebook To Host Peer-To-Peer Campaigns
  With more than half of U.S. adults signing in at least once per day, Facebook is an effective social media platform to help spread awareness of your cause to your supporters' networks. This article outlines 3 steps to get started.
• NonProfitPro: 4 Tips For Promoting Your Next Peer-To-Peer Fundraising Event
  NonProfit Pro, an industry-leading nonprofit magazine, offers four tips for peer-to-peer promotion—highlighting the importance of having a quality online fundraising platform and nonprofit CRM.

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Recruiting Peer-To-Peer Fundraisers And Teams

The success of your peer-to-peer fundraisers depend on several factors, including the fundraisers and teams working to raise those funds. In these resources, you’ll learn how to turn your volunteers into your most active fundraisers, how to motivate people to start their own campaigns, and more.

• 3 Ways To Encourage Supporters To Start Their Own Peer-To-Peer Fundraising Campaigns
  Not only will you need to recruit social fundraisers to make up your peer-to-peer teams, but you’ll also have to equip them to fundraise effectively. In this article, we tell you how to recruit your supporters to fundraise and how to equip them with the tools they need to be confident and successful.
• How To Turn Volunteers Into Nonprofit Fundraising Champs
  One of the first questions you’ll need to ask when starting your peer-to-peer campaign is who will you recruit to be your social fundraisers? In this blog post, we show how you can turn your volunteers into crowdfunders.
• 5 Peer-To-Peer Communication Tips To Help Motivate Your Fundraisers
  When your supporters are helping to raise money and spread awareness of your cause, it's crucial to keep them energized and motivated. Here are five tips for motivating your supporters through effective communication.
• DonorDrive: The 10 Best Peer-To-Peer Fundraising Tips
  DonorDrive offers ten quick tips to set up your peer-to-peer fundraisers for success.

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Choosing Your Platform

It helps to have a peer-to-peer platform that works with the software your organization is already using. See if your nonprofit CRM has peer-to-peer fundraising software built-in or if it can integrate with other platforms.

For example, Kindful is a donor management platform that has a peer-to-peer platform built-in. It also integrates with other best-in-class platforms like Classy,Qgiv, and GoFundMe Charity.(For more, read how this nonprofit raises 40% of its annual funds using Kindful's peer-to-peer platform.)When choosing the software that works best for your organization, we recommend asking questions like:

• Is this peer-to-peer platform within our budget?
• Is there a built-in function with our donor management platform or nonprofit CRM? If not, can we integrate with another peer-to-peer platform?
• Does the peer-to-peer software have reporting and tracking capabilities?

If you're looking for a place to get started, check out our blog on Which Peer-To-Peer Fundraising Platform Is Best For You?Jump To Top »

Looking for more? We put together this free resource on planning your best peer-to-peer fundraising campaign.

Go To Peer-To-Peer Ebook