Peer-To-Peer Fundraising & Crowdfunding Resources For Nonprofits

ClaireApril 10, 2020

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The benefits of peer-to-peer fundraising are undeniable. Peer-to-peer campaigns can help your nonprofit create sustainable revenue and invite supporters to promote your mission in a new and exciting way. Especially in times when in-person events and donor meetings are restricted, a fundraising strategy like peer-to-peer is ideal because it can be executed virtually.

We’ve compiled this peer-to-peer resource page to introduce you to the concept of peer-to-peer fundraising and to show why it can be an important part of your nonprofit’s fundraising plan. When you’re ready, we’ve also included resources from Kindful, our partners, and other organizations that will help you create a successful peer-to-peer fundraising campaign.

In this resource guide:

  • Overview of Peer-To-Peer
  • Planning Your Campaign
  • Promoting Your Campaign
  • Recruiting Fundraisers
  • Choosing A Platform
  • What Are Peer-To-Peer Fundraising & Crowdfunding Campaigns & Why Use Them?

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    Before you start planning, you’ll want to learn more about peer-to-peer fundraising and crowdfunding campaigns. The resources below will tell you everything you want to know, including how they work and best practices.

    • [On-Demand Webinar] Panel on Launching A Successful Virtual Peer-To-Peer Campaign
      In this webinar, a panel of peer-to-peer fundraising experts discuss how you can create a successful peer-to-peer campaign, featuring live answers to questions from nonprofit professionals. The panelists include Kate Brunner Quinn (Philanthropy Solutions), Chris Hammond (Corporate Giving Connection), Christa Blumenthal (Classy), and Bradley Martin (Kindful).
    • Watch Now

    • How Peer Pressure Could Drive Your Peer-To-Peer Fundraising Efforts
      In this article, we share some peer-to-peer fundraising statistics that suggest positive peer pressure is one force that makes peer-to-peer fundraising so effective. We break down the data by gender, political affiliation, geography, and age. Read to the end for helpful questions your nonprofit can ask as you think about including peer-to-peer campaigns in your fundraising plan.
    • CauseVox: Peer-to-Peer Fundraising: How It Works & Best Practices
      This peer-to-peer guide from CauseVox includes helpful sections on the benefits of planning a virtual or in-person event to help promote your peer-to-peer campaign. They also include helpful examples from real nonprofits.
    • Donately: Peer-to-Peer Fundraising Best Practices For Any Organization
      Donately’s peer-to-peer guide includes helpful fundraising ideas and best practices for your campaign.

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    Planning Your Peer-To-Peer Campaign

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    Like most things, throwing a successful peer-to-peer fundraising campaign comes down to how much work you put in ahead of time. These resources will give you the steps you should take to get your organization and supporters ready to bring your mission to the masses.

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    Promoting Your Peer-To-Peer Campaign

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    Once your peer-to-peer fundraising campaign is set up, it’s time to leverage your marketing and communication skills to promote it. These resources will help you get your fundraiser in front of more people—thus increasing the number of people who might participate in the campaign.

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    Recruiting Peer-To-Peer Fundraisers & Teams

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    The success of your peer-to-peer fundraiser depends on several factors, including the fundraisers and teams working to raise those funds. In these resources, you’ll learn how to turn your volunteers into your most active fundraisers, how to motivate people to start their own campaigns, and more.

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    Choosing The Best Peer-To-Peer Platform

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    When planning your peer-to-peer campaign, it helps to have an online peer-to-peer fundraising platform that works with the software your organization is already using. See if your nonprofit CRM has peer-to-peer fundraising software built-in or if it can integrate with other platforms.

    For example, Kindful is a donor management platform that has a peer-to-peer platform built-in. It also integrates with other best-in-class platforms like Classy, Qgiv, and GoFundMe Charity (formerly CrowdRise).

    (For more, read how this nonprofit raises 40% of its annual funds using Kindful’s peer-to-peer platform.)

    When choosing the peer-to-peer fundraising software that works best for your organization, we recommend asking questions like:

    • Is this peer-to-peer platform within our budget?
    • Is there a built-in function with our donor management platform or nonprofit CRM? If not, can we integrate with another peer-to-peer fundraising platform?
    • Does the peer-to-peer software have reporting and tracking capabilities?

    If you’re looking for a place to get started, check out our blog on Which Peer-To-Peer Fundraising Platform Is Best For You?

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    Looking for more? We put together this free resource on planning your best peer-to-peer fundraising campaign.

    Go To Peer-To-Peer Ebook »

    Schedule a live demo with our team, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

    Filed Under:   Fundraising