What These 6 Nonprofits Are Doing Right On Their Donation Pages
By giving you full control of your donation pages, we make it possible for you to fully show off your mission. The pages are easy to set up and simple to fill out, and they automatically sync to your database.
If you’re looking to redo your donation page, check out what some of our other clients have done with theirs.
Here’s where you can find some inspiration:
You should give your donors as many chances to contribute as possible. In terms of your website, that means putting donate buttons in lots of different places. After all, you don’t want to depend on them eventually making their way to your donation page on their own. By leaving donation calls-to-action on most, if not all, of your pages, you’re setting yourself up for a better chance at securing their contribution.
Take 20 Liters, for example. They’re using our plug-in on their home page. Head over to the site and see what happens when you click on their Donate button. Right away they’re giving their website visitors the chance to help 20 Liters achieve their mission of making dirty water clean for the most vulnerable.
Both Hands helps Christian families fund their adoptions by coordinating a service project fixing up a widow’s home. One thing we love about their site is how each family’s donation page is customized to their audience and needs. For example, on Nathan and Helen Hartman’s page, you can learn about the baby girl they’re adopting, the widow they’re supporting, and their Both Hands project.
By customizing pages, Both Hands is increasing the likelihood that people will respond to the individual family’s story and be more compelled to donate.
Design Museum Foundation
Design Museum Foundation wants to educate the world about design. They also want to make it easy for their members to support them in this quest.
As you can see here, they give several options when it comes to choosing which type of annual membership the donor wants. They’ve also created custom cart pages for those membership options.
For example, if you choose the Director’s Circle Bronze Membership, you’ll be taken to a page that asks you to select the level at which you want to contribute. Clicking that option takes you to a cart page that is already set up to process the donation.
One of the best things you can do for donors is take the responsibility of filling out fields off their plate; this saves them time and gets them through the donation process as quickly as possible.
Arnie’s Army – Arnold & Winnie Palmer Foundation
Arnie’s Army carries on “the Palmers’ devotion to children – especially those facing challenges – and honors their commitment to nature and its ability to enrich and heal us.” Their donation page does a great job of creating a simple and seamless experience for the Army members.
In order to encourage recurring giving, they list three monthly donation options first and point out that a recurring gift helps their organization plan for the future. They also simplify the experience by providing their donors with three options (donation levels of $10, $50, or $100 per month).
Below the monthly options, they also provide one-time options if the donor would rather do that. When the donor selects the option they’d like to give, they’re redirected to a Kindful donation checkout page with their giving preferences pre-populated. All that’s left for the donor to do is fill in their billing info.
Homes for Homes
Homes for Homes does a fantastic job of providing their donors with specific giving options that show the donor exactly how their gift will make an impact. For example, the ‘Give’ navigation menu option on their homepage allows the donor to make a one-time gift, set up a monthly gift, or make a major gift. No matter how the donor gives, Homes for Homes clearly communicates that it takes $3,500 to build one home and 100% of the donor’s gift will go toward the cause.
In the main navigation menu, they also have an option for donors to ‘Start a Campaign’ where they use our crowdfunding pages to allow people to fundraise for Homes for Homes. This allows advocates to get their communities involved in helping them reach a team goal amount.
Finally, their overall branding does a great job focusing on the children who will be impacted by the donor’s support. They also use goal amounts to show that their crowdfunding pages are making an impact, which inspires other donors to get involved.
Oasis for Orphans
If simple is more your style, that’s OK! Check out Oasis for Orphans, an organization focused on supporting 110,000 orphans in six counties in rural southwest Kenya. Their donation page is straightforward and reminds the donor of the impact.
Now that you’ve got some wonderful examples to consider, think about your own website and donation strategy.
Does your website have calls-to-donate on different pages? If not, where can you add them?
Are you tying each call-to-donate back to your mission on your donation page? Is there a more effective way you can tell your story and compel readers to care about your cause?
You can easily overwhelm your donor if you give them too many options or if you don’t provide any suggested giving amounts. This can cause them to pause setting up their gift and put it on the back burner to do later. Is there something you can add, change, or customize to remove that barrier to donating?
Your work is important. Don’t let a dull or complicated donation page stand in the way of rallying people to support your cause. Schedule a live demo now to learn more about our donation pages and features that will help you fundraise effectively.