2020 Giving Tuesday Resources For Nonprofits

KindfulSeptember 21, 2020

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If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2019, people raised $511 million online and $1.97 billion total—just in the United States! At Kindful, we saw a 1,151% increase in the number of donations on Giving Tuesday compared to the average daily volume.

Exciting, right? This is a huge opportunity to raise money and invite people to get more involved in your mission. But that much pressure can also lend itself to anxiety.

If you’re unsure of where to start when it comes to taking advantage of this giving day, we’ve got good news: We compiled these Giving Tuesday resources to help you prepare for fundraising through the end of the year.

Giving Tuesday Campaigns & Ideas

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There are several ways you can participate in Giving Tuesday. That’s why it’s important to plan ahead, set goals, and brainstorm some Giving Tuesday campaign ideas several weeks or months in advance.

The best campaigns—whether they’re crowdfunding, social media, matching gifts, or something else—will need your whole team to maximize your results. Here are some of our favorite campaign ideas to help you along the way.

Giving Tuesday Communications & Marketing

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You can’t have a successful campaign without communicating with your audience. As you prepare your marketing plan, you’ll need a variety of assets like graphics, images, banners, and messaging. We’ll share the best places to find your assets and the best practices for your press releases, donation pages, website, and more.

Giving Tuesday Social Media Post Ideas

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One of the best ways to keep your audience up-to-date with your campaign is with Giving Tuesday social media posts. Facebook, Instagram, Twitter, and more—whether you’re just getting started or polishing up your social media presence, we’ll share the best resources and post ideas to help you communicate about your campaign.

Virtual Fundraising

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If you’re like 58% of nonprofits we surveyed, in-person asks and events are two of the most effective fundraising tactics. But due to recent events, they aren’t possible anymore—at least not in the way they were before. That’s why for Giving Tuesday 2020, you’ll need to get creative with online fundraising. From examples to tools, we’ll share what you need to get your virtual fundraising strategy off the ground, including resources for fundraising during COVID-19.

Thanking Your Donors

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In order to keep your Giving Tuesday donors engaged, it’s important to say thank you. We’ll share our favorite ways to let your donors know you appreciate them.

Managing Your Donors On Giving Tuesday

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One of the best ways to maximize your success is to ensure you have a donor management system in place. If you’re still relying on spreadsheets for donation tracking, now’s a good time to consider investing a CRM. Make sure it has the features you need to maximize your Giving Tuesday efforts. From there, you’ll want to make sure you set yourself up for success by preparing your database.

No matter what you’re using to manage your donors, here are some resources to help you stay organized this year:

  • 4 Steps To Organizing & Categorizing Your Donors
    Organizing your donor database is a critical step in setting the foundation for strong relationships with your donors on Giving Tuesday and beyond. Here are four steps to getting organized.
  • 7 Benefits Of A Donor Management Platform
    If your organization isn’t using a donor management platform yet, we’ll share seven benefits to consider as the end of the year approaches.
  • Use Your Donor Database To Strengthen Relationships
    Your donor database isn’t just about data; it’s about relationships. We’ll share how your donor database can provide the insights you need to boost your donor relationships.
  • Top 5 Reports To Run In Your Donor Management Platform
    One of the benefits of donor management software is the ability to run reports that you can use to target your Giving Tuesday communication. Here are five of the most popular reports you can consider using for this year.
  • How To Set Up A Kindful Donation Page
    For Kindful customers, setting up your donation page in time for end-of-year fundraising ensures that your donors have a trustworthy and secure way to donate to your fundraising campaigns. Plus with our latest donation page update, it’s even easier to customize the donor giving experience. Here’s a recommended resource from our Help Center to guide you through the process.
  • How To Add Kindful’s Donation Plugin To Your Website
    For Kindful customers, one of the ways to take online fundraising to the next level is by allowing your customers to give right from your website. This resource from our Help Center guides you through adding the donation plugin just in time for your end-of-year campaigns.

Free Ebook: Ending 2020 Well

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From natural disasters to rising political and social tensions to the coronavirus (COVID-19) pandemic, outside factors have impacted nonprofits in countless ways this year. Most notably, the social distancing requirements put in place to stop the spread of the coronavirus forced many nonprofits to abandon fundraising events and donor meetings and miss out on crucial fundraising revenue and opportunities to build relationships with donors in person.

However, organizations that have the tools in place to easily accept donations online, run virtual events, and participate in online fundraising campaigns have been able to take advantage of this unique time. In this ebook, we’ll help you set a strong fundraising foundation that will leave you feeling confident in your virtual fundraising abilities. We’ll also share insights from nonprofits so you can learn from real-life situations.

Get Your Free Copy

From now until December 31, 2020, when you join Kindful, you’ll get onboarding for free! Talk to our team.

Filed Under:   Insights