Giving Tuesday

With tens of thousands of nonprofits participating in GivingTuesday, standing out from the crowd requires a creative, targeted approach. This post shares three distinctive GivingTuesday campaign ideas to help your organization cut through the noise, reach the right donors, and kick off your year-end fundraising with momentum.

Giving Tuesday matching gift programs are a powerful way to double donor impact and drive urgency during one of the most competitive fundraising days of the year. This post covers how employer gift matching works, how to promote a matching campaign, and strategies for maximizing donations when in-person events are limited.

Three types of social graphics that perform on Giving Tuesday — stat infographics, beneficiary quote cards, and announcement posts — with design tips on branding, the #givingtuesday hashtag, and free templates to get started fast.

GivingTuesday 2019 broke records for nonprofit fundraising, offering valuable lessons for organizations planning future campaigns. This post recaps the highlights from the biggest GivingTuesday yet, including key statistics, standout trends, and practical takeaways your organization can apply to strengthen your own year-end giving strategy.

On GivingTuesday, the Kindful team visited Thistle Farms, a Nashville nonprofit that empowers women survivors of trafficking and addiction through residential care and social enterprise. Founded by Becca Stevens in 1997, Thistle Farms provides healing, community, and economic opportunity through a bath and body product line, a cafe, and global trade partnerships. Their story demonstrates how love-centered nonprofit work can create lasting transformation for women who have survived extraordinary hardship.

Giving Tuesday is an enormous opportunity, but standing out requires more than just asking for donations. This post offers creative campaign ideas to help nonprofits differentiate their Giving Tuesday appeal, mobilize supporters, and turn a single day of giving into a multi-channel fundraising moment.