Online Fundraising 101

KindfulOctober 17, 2014

Online Fundraising 101 header image

Making a donation to your favorite cause has never been so easy, or has it? Take a look at most nonprofit websites and you will quickly find the option to make an online donation. With just a few clicks and a credit card you can make a donation just about anywhere. At Kindful, we believe online fundraising is an extremely effective fundraising tool, but only if used the right way.

Researchers found that organizations who gave donors the best online-giving experience raised almost 25 percent more money online than others. It’s a fact, if done the right way, investing time in online fundraising pays off. Unfortunately, many nonprofits are failing at what should be an easy way to generate donations.

Consultants Dunham and Company looked at 151 nonprofit websites and found most weren’t mobile friendly and many expected donors to click through at least three links just to make a donation. The mistakes don’t end there… Even if an online donation is made, the effort to get a donation many times is to no avail. Reports go on to show that when it comes to thanking donors, the majority of nonprofits don’t even thank the donor by name. More than a third of nonprofits took 30 days or more before getting around to the thank-you note! Even if an organization is able to get donors to their website, many have forgotten the basics of not just fundraising but manners.

What can organizations do to avoid these costly mistakes?

  1. Go Mobile! Make sure your donation pages are easily accessible anywhere
  2. Keep it Simple. Don’t crowd your donation form with too much information. Completing a donation should be easy.
  3. Make it Recurring! Setting up a recurring donation should be simple and quick.
  4. Say Thank You!!!! Use a fundraising software that will automate a customized thank you to your donor, ensuring it is never forgotten!

At Kindful, our goal is to see all organizations succeed in their fundraising efforts. We work to eliminate donor frustration while also strengthening donor retention. Our customized donation forms are not only mobile friendly, but allow a donor to make a donation thru a simple, uncomplicated process. Kindful even takes it a step further with automated, customized thank you emails to your donor! No more forgetting your thank you.

Bottom line, make donating easy so donors want to come back! Want to know more about how Kindful can help?

Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Fundraising