Creating a Portfolio of Fundraising Offerings
Running a nonprofit and working toward a mission means you’re continually fundraising. While it may be accurate to say you’re seeking donations to fund your operating budget, donors are more likely to give when the ask they receive is specific. Asks for gifts tied to specific outcomes are even better.
One way to ensure you always have specific asks and specific benefits is to create a portfolio of fundraising offerings. Offerings are different opportunities that appeal to donors for different reasons.
Below are seven fundraising offerings you can create at your nonprofit to raise funds more effectively.
1. Adoption & Sponsorship Schemes
Connect your donor directly with an individual person, animal, or program their donation will be supporting. These programs can be created for low-level, high-level, one-time, or recurring donations. Speaking with a major donor prospect, you can discuss whole programs they can sponsor, or you can have a donor’s monthly $20 donation “adopt” a dog at your humane society.
Not only will this increase your donor’s investment, emotional and financial, but it will also provide you with easy ways to communicate in the future with your donor—sharing updates, thank you notes, and pictures.
2. One Gift for One Product
If your nonprofit regularly gives life-changing products to individuals, such as glasses, water or shoes, determine the donation needed to provide one product and promote it that way. Donors are more likely to give when they know that their one $40 donation will send a pair of glasses to a child in need than if they’re not sure exactly what their money will be spent on.
3. Donor Membership
While memberships won’t work for every nonprofit, they’re a crucial option for organizations like zoos, museums, gardens, theaters, and even parks. Provide enticing and exclusive benefits for your members and they’ll jump at the opportunity to support you at the necessary level. Think through benefits you can offer beyond free admission, like members-only hours, special exhibits, and discounts throughout your organization.
4. Fundraising Events
Events are a great way to gather your donors together, to honor their gifts, and of course, to receive more donations. Design events that are appropriate for your nonprofit and attractive to your donors. Make sure every event you host brings the donor inside your work more and shares personal stories from your team and your beneficiaries.
Too often, nonprofits just expect event attendees to make further donations so remember that every gift needs to be earned. Have staff make one-on-one personal asks and tie gifts to outcomes.
5. Recognition Societies
Many nonprofits are creating recognition societies that honor donors who give a designated amount yearly. You can then gather these groups at small events or honor them at your larger events, giving them exclusive access and membership to an elite club.
Create unique branding around your donation societies and provide opportunities for these groups to contribute feedback and ideas for your work.
6. Monthly Giving Clubs
Like recognition societies, monthly giving clubs recognize your most loyal donors and provide them with special opportunities. However, these can open up an insider view for your donors who can’t give large donations but still contribute regularly. Design unique programs for each type of club or society you develop and promote them accordingly.
7. Newsletters & Interactions
Every donor should receive regular communication from you, and not just communication with the goal of another fundraising ask. Newsletters are effective and efficient ways to update your donors, keeping them informed and offering them ways to get further involved.
Consider creating additional, more detailed updates for your most loyal donors. Can you share updates from your quarterly board meeting or let your donors see inside your planning process?
You can also offer unique interactions with the beneficiaries of your work. Perhaps, at a certain donation level, every donor will receive a drawing from a child at one of your programs every quarter or a monthly update from a teacher benefiting from your work.
Some fundraising offerings will work best for new donors, but others will work to upgrade an existing donor. Once you have a portfolio of offerings, you can spot which will work best as you make your appeals, prioritizing those with higher returns.
Looking for an easier way to keep track of your fundraising efforts? Learn how Kindful’s simple, effective, and integrated fundraising tools allow you to focus more time on your mission.