There’s never been a better time to focus your efforts on attracting, engaging, and retaining online donors.

That’s why in Classy’s third-annual report, The State of Modern Philanthropy 2020: Deconstructing the Online Donor Journey, we uncover fresh insights around online donor behavior.

This new report spans over 6 million transactions and 40,000 campaigns, exploring important topics like conversion rates and activity across campaign types, the additional ways in which recurring donors engage with organizations, and the actions of donors who come back.


  • An overview of The State of Modern Philanthropy 2020
  • A deep dive into some of the latest data featured in the report
  • Fundraising trends and nonprofit benchmarks to help fuel your strategic decision-making

You can also find links to all the guides Classy referenced in the webinar below: