Communication

Volunteers give their time and energy to advance your mission, and recognizing them during the giving season strengthens loyalty and retention. This post offers nine meaningful ways to thank your volunteers — from personalized outreach to public recognition — that show genuine appreciation and keep them engaged long-term.

Thanking donors during the giving season is one of the most powerful ways to build lasting relationships and increase retention. This post offers nine creative and heartfelt ways to express genuine gratitude to your donors, from personalized notes to impact-focused updates that make supporters feel valued.

Storytelling is one of the most powerful tools nonprofits have for inspiring action, whether for advocacy or fundraising campaigns. This post presents a practical storytelling framework for crafting emotionally compelling narratives that connect with supporters, move them to act, and drive results for your mission.

When acquisition results decline, it’s tempting to assume your audience is burned out — but that may not be the real problem. This post presents three diagnostic questions to ask before writing off your acquisition audience, helping you identify whether the issue is messaging, strategy, or timing so you can course-correct effectively.

As pandemic restrictions lift and in-person volunteering resumes, nonprofits need a proactive strategy to re-engage volunteers who may have drifted away over the past 18 months. This post outlines three retention tactics: segmenting volunteer communications, warming up lapsed volunteers before asking for a return, and offering flexible ways to re-engage.

Stories trigger oxytocin — the bonding hormone — which makes them far more persuasive than facts alone. A three-act framework (Set-up, Confrontation, Resolution) for crafting a brand origin story that ends with a compelling call to action.

Search engine optimization (SEO) helps nonprofits connect potential supporters with their organization by appearing in relevant Google searches — the same way supporters and beneficiaries already look for answers online. This guide walks through setting up tracking systems, finding and organizing the right keywords, and building a content plan to grow your nonprofit's online reach.

Visuals outperform copy when it comes to prompting donations. The P.H.O.T.O. framework — Plan, High-res, One subject, Tie-in, Optimize — gives fundraisers a repeatable process for choosing and using images and video that actually move people.

A well-crafted annual report can inspire new donors, attract major gifts, and retain existing supporters by demonstrating your nonprofit's impact and vision. This step-by-step guide walks small and growing nonprofits through brainstorming, compiling data, laying out a visually appealing design, and distributing the final report effectively.