Insights

Starting a nonprofit is one of the most rewarding — and demanding — commitments you can make, requiring careful planning across legal, governance, and operational fronts. This complete 12-step guide walks aspiring founders through everything from initial research and board formation to defining a mission, filing for 501(c)(3) status, and building a sustainable organization.

Spotlighting 11 Bloomerang customers making an impact for women — from gender equity in classical music and science to anti-trafficking services and youth empowerment — with specific ways to donate, volunteer, or get involved with each.

A nonprofit advertising benchmark study of 7,171 U.S. nonprofits reveals that 60% spend on advertising, with a median annual spend of $12,067. Performing Arts Companies spend the most at $53,416 per year, while grantmaking organizations spend $0 — relying instead on event fundraising. The key takeaway: your revenue source should drive your advertising budget decisions.

When it comes to donor acquisition, metrics matter — but knowing which insights to act on can be the difference between a successful campaign and a missed opportunity. This post walks through the key data points hidden in your acquisition results and how to use them to sharpen your strategy and improve future campaign performance.

Setting acquisition goals doesn't have to be stressful or guesswork. This post breaks down a straightforward process for establishing realistic, data-driven acquisition targets that align with your nonprofit's capacity, budget, and growth objectives — making goal setting simpler and more strategic.

A curated directory of 16 foundations — from the W.K. Kellogg Foundation to regional funders in Detroit and Kentucky — for nonprofits serving youth, with priorities, geographic focus, and application links for each.

Twenty-one funders for environment and conservation work — from the Green Climate Fund to Keep America Beautiful — covering climate, ocean conservation, grasslands, environmental education, and community environmental justice.

Twenty-four foundations funding education nonprofits, spanning global names like Carnegie Corporation and Andrew W. Mellon down to regional funders like Lilly Endowment — covering early childhood, K-12, literacy, and postsecondary access.

Google for Nonprofits gives eligible 501(c)(3)s free access to Google Workspace, Business listings, and up to $10,000/month in Google Ad Grants. A breakdown of each product and how to use it — plus how to register and verify eligibility.