1 Click. 6 Fields. 7 Seconds. Easy Donations with the Donation Plugin.

Steven ShattuckApril 11, 2017

1 Click. 6 Fields. 7 Seconds. Easy Donations with the Donation Plugin. header image

Anytime a potential donor visits your site, the little voice inside their head asks, “Is my motivation to give higher than the friction I’m going to experience?”

Okay, maybe it’s subconsciously, and maybe it’s not that technical. But no matter how motivated that person is to give, if there are reasons not to, you can bet he’ll find them.

Consumer brands have been focused on streamlining the checkout process for decades. Amazon led the charge with a patent for “1-Click” buying in 1999, with Apple’s iTunes following. And I think we all know how that turned out.

Other brands quickly followed suit – even services like Pinterest and Instagram – jumping on-board with the 1-click process. Whether you’re driving users or purchases, less friction results in higher conversions. And it’s especially important on a mobile device.

Did you know that 51% of donors view your site from a mobile device?

That’s why we created the Donation Plugin.

Less friction – more donations

Donors can click a single button, enter just a few fields, and donate in less than 7 seconds, without ever leaving your website.*


Our friends at Re:Charity dove deep into online donation friction, and found that obstacles like mobile friendliness and number of fields or decisions can really make or break a new donor.

We’re making donating easier than ever. Fewer fields. Fewer decisions. And the donor stays right on your website, where they can keep learning about your story and taking part in your mission.

*Timed using Autofill entry for donor info. Also accurate for people with lightning fingers.

New options for giving

The Donation Plugin gives your org new and targeted ways to engage with your donors. You can have unlimited plugins for different campaigns.

Say your donor is passionate about saving sea turtles. Imagine that donor’s experience of landing on a page that’s completely focused on saving the sea turtles. Then they can give – right there on that page – specifically to help the sea turtles they love. Such a frictionless giving experience!

Why you’ll love it

  1. Plugins are delightfully easy to build and insert anywhere on your site
  2. Mobile-minded design feels intuitive and effortless to use
  3. Every transaction is secure and protected behind the scenes

Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Kindful