In this webinar you’ll learn:
- How to determine what data you should be tracking about your donors
- How to start segmenting the donors you already have
- How to integrate technology to make segmentation easier
- How to utilize donor segmentation to create more personalized messaging
Presented by Bradley Martin
Bradley is the Senior Director of Customer Acquisition at Kindful. He has over 10 years of experience helping organizations implement and optimize CRMs, marketing automation, and analytics solutions with the goal of providing better insights to drive improved results. Bradley currently works alongside his team at Kindful to provide the nonprofit market with software solutions that make fundraising and donor management easier.