Wealth Screening
What is wealth screening?
Wealth screening is a way that organizations assess their donors’ assets to learn how much they can give. This information informs how much your organization should request when making an ask.
How do nonprofits use wealth screening?
Nonprofits use wealth screenings to gain detailed information about donors’ assets. Wealth screenings can highlight which donors might be open to gift matching or matching a certain amount raised for the organization.
Wealth screening tools draw from past information (like previous giving history) and current assets to determine a donor’s wealth potential. This helps nonprofits hone in on which clients can be targeted to upgrade their current donation or match funds raised during a campaign period.
Wealth screenings help identify which donors are most likely to give based on their assets, which allows nonprofits to focus their efforts on a specific group of donors rather than expending time and energy cultivating donors that are unlikely to give a lot or at all.
What does wealth screening software do?
Wealth screening software helps identify a donor’s capacity to give. To do this, wealth screening softwares look at wealth indicators like real estate ownership, stock holdings, and business affiliations. Organizations can use the information collected during wealth screenings to segment their donors, create targeted donor communications, and tailor their donation solicitations to a donor’s capacity to give.
What are the best wealth screening tools?
DonorSearch
DonorSearch helps organizations learn more about their donors through their prospect research and wealth screening tools. DonorSearch also acts as Kindful’s wealth data partner, meaning Kindful users have access to all of DonorSearch’s tools and resources from the convenience of their Kindful dashboard.
WeDidIt
WeDidIt helps organizations reorder their giving pyramids by showing them which donors are under-giving, giving on-par, or over-giving. WeDidIt also has features that allow nonprofits to find donors whose employers offer matching gifts, identify social media influencers, and see the health of the overall database at a glance.
SEC.gov
SEC.gov has a searchable database of stock holdings. Organizations can use SEC.gov as a tool for identifying what stock holdings prospective donors may have, which can be a great indicator of wealth.
FEC.gov
FEC.gov, like SEC.gov, is a government database that can be used for wealth screening. FEC.gov allows you to discover the political giving history of a person, and their gift amounts can teach you about their wealth and capacity to give.
Bottom line
Gaining insights on a donor’s assets reduces time spent cultivating less promising targets and provides valuable information, including how much a donor might be able to give to an organization.
Looking to use wealth screening for your nonprofit organization? Learn more about Kindful’s Wealth Insights tool.
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