How Kindful Helps the Pat Tillman Foundation Be More Effective

The Pat Tillman Foundation was founded in 2004 following Pat’s death while he was serving with the 75th Ranger Regiment in Afghanistan. A professional football player for the Arizona Cardinals, Pat decided to place his NFL career on hold and enlist in the U.S. Army following the attacks on September 11.

Following an outpouring of support after his death, Pat’s widow, Marie Tillman, created the foundation to mirror Pat’s life and honor his legacy. That legacy includes the Tillman Scholars Program, founded in 2008, which supports active-duty service members, veterans, and their spouses with academic scholarships, a national network, and professional development opportunities, so they are empowered to make an impact at home and around the world, just like Pat.

With such a worthy mission and impressive impact, it’s no wonder the Pat Tillman Foundation has many types of donors from all around the country. Now the foundation just had to figure out how to manage them.

Looking for a Seamless Donor Management Experience

Ethan Armstrong, Development Manager at the foundation, describes switching to Kindful after using a “very archaic” program in the past:

“Kindful has been highly useful for us for the simple one-stop shop for donor relations, whether it’s donations actually logged and calculated in one place or the fact that we now have contact information and histories with all our donors at our fingertips. Being able to track donors where they are and how we’ve communicated with them has been the biggest help.”

It was crucial that the new donor management tool work seamlessly with the foundation’s donation platform, Crowdrise. After making the switch, every donation received on any of the foundation’s Crowdrise pages now integrates with Kindful.

“All of those donations that flood through those sites are all then integrated into Kindful so the tracking is from Kindful. We’re not going back and forth between spreadsheets and downloading reports from Crowdrise— it’s all funneling into Kindful and we’re able to see everything there.”

Kindful + Pat Tillman Foundation

The Pat Tillman Foundation needed a donor management platform that integrates seamlessly with their donation platform, provides transparency and clarity on a vast national network of supporters, and simplifies tracking and reporting. By switching to Kindful in 2016, they were able to meet all these needs and more.

Save More Time

They needed a new donor management platform that worked seamlessly with the foundation’s new donation platform, Crowdrise. Now every donation received on any of the foundation’s Crowdrise pages integrates with Kindful.

“All of those donations that flood through those sites are all then integrated into Kindful so the tracking is from Kindful. We’re not going back and forth between spreadsheets and downloading reports from Crowdrise— it’s all funneling into Kindful and we’re able to see everything there.”

Raise More Funds

This also helps the foundation fundraise more effectively:

“Kindful’s really allowed us to build out lists of people in certain geographic regions. Let’s say we’re hosting an event in New York that we would want donors to be at, we can easily track that in Kindful and build out lists from there, whereas before we didn’t know where our donors were coming from and we didn’t have a good way to track it.”

Do More Good

Now that the Pat Tillman Foundation can manage their donors more effectively, the foundation is able to spend more time helping scholars like Samuel Innocent.

A 2012 Tillman Scholar, Sam joined the military in 2004 and later worked as a soldier by day and a student by night. Today Sam is a veteran specialist for a workforce development company, where he collaborates with government agencies to develop workforce programs. He is a passionate advocate for quality education, jobs, and affordable healthcare in low-income neighborhoods like his own in Brooklyn. Using the Tillman Scholars Program to build a skillset and network, Sam is able to make an impact in his community.

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“Kindful has been highly useful for us for the simple one-stop shop for donor relations, whether it’s donations actually logged and calculated in one place or the fact that we now have contact information and histories with all our donors at our fingertips. Being able to track donors where they are and how we’ve communicated with them has been the biggest help."

Ethan Armstrong, Development Manager, Pat Tillman Foundation

Working Together to Make a Bigger Impact

Armstrong describes a great customer service experience with Kindful, being able to work together to tailor the system to what they needed most: “The user experience, the customer service has been really good for us.”

Now that they’ve made the switched to Kindful, they’ve found a donor management tool that integrates seamlessly with their donation platform, provides transparency and clarity on a vast national network of supporters, and simplifies tracking and reporting. And by meeting their organization’s needs, they’ll be able to spend more time and focus more of their attention on meeting the needs of their donors and all of those they serve through the Pat Tillman Foundation.

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