The Kindful Blog

Google for Nonprofits gives eligible 501(c)(3)s free access to Google Workspace, Business listings, and up to $10,000/month in Google Ad Grants. A breakdown of each product and how to use it — plus how to register and verify eligibility.

Online fundraising is too valuable to ignore, even as many nonprofits still receive more donations offline. This post walks through the practical steps to start collecting donations online, from choosing the right platform and setting up donation pages to optimizing the donor experience on any device.

A well-crafted thank-you letter is one of the most important tools for building lasting donor relationships and improving retention. This post covers what makes a great donation acknowledgment letter, including key elements, tone, timing best practices, and templates to help your team express genuine gratitude.

Board members don't need to be finance experts — but they do need to understand their fiduciary role. A practical roadmap for onboarding, monthly financial reviews, and fundraising training, informed by data showing 41% of nonprofits struggle here.

Corporations are not in the business of giving — they are in the business of making money, so nonprofits must frame their ask around business value rather than altruism. This post guides nonprofits through setting clear goals, defining what they can offer sponsors, and finding the right corporate partners. It covers sponsorship types, goal-setting questions, and how to avoid partnerships that compromise your mission.

As pandemic restrictions lift and in-person volunteering resumes, nonprofits need a proactive strategy to re-engage volunteers who may have drifted away over the past 18 months. This post outlines three retention tactics: segmenting volunteer communications, warming up lapsed volunteers before asking for a return, and offering flexible ways to re-engage.

Stories trigger oxytocin — the bonding hormone — which makes them far more persuasive than facts alone. A three-act framework (Set-up, Confrontation, Resolution) for crafting a brand origin story that ends with a compelling call to action.

Event donors represent a valuable but underutilized pipeline for recurring giving, and this post offers a playbook for converting them into monthly donors both online and in-person. Key tactics include planning for hybrid event formats, making explicit recurring-gift asks throughout the event, and welcoming new monthly donors with a strong onboarding experience.

Search engine optimization (SEO) helps nonprofits connect potential supporters with their organization by appearing in relevant Google searches — the same way supporters and beneficiaries already look for answers online. This guide walks through setting up tracking systems, finding and organizing the right keywords, and building a content plan to grow your nonprofit's online reach.