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The Kindful Blog

Resources to help nonprofits do more good.
August 17, 2021
Digital fundraising is transforming how nonprofits engage supporters, and your board can be a powerful force multiplier when they embrace it. This post shares strategies for inspiring and equipping board members to champion your digital fundraising efforts — expanding your reach and driving more online donations.
August 12, 2021
Events are one of the most expensive fundraising strategies, with a typical cost of 50 cents per dollar raised and high donor lapse rates. This post shows how to properly evaluate your event’s success by measuring the right metrics, calculating true ROI, and using those insights to decide whether to continue, change, or cut events from your fundraising mix.
August 9, 2021
Twenty-four foundations funding education nonprofits, spanning global names like Carnegie Corporation and Andrew W. Mellon down to regional funders like Lilly Endowment — covering early childhood, K-12, literacy, and postsecondary access.
July 27, 2021
Small actions lead to bigger ones — that's the Ladder of Engagement. How to build a grassroots online fundraising campaign around email, campaign-specific donation pages, clear goals, and a strong post-donation follow-up sequence.
July 22, 2021
Producing effective fundraising appeals requires more than good writing — your writer needs the right raw material to work with. This post outlines four key things you must provide your fundraising writer, from compelling donor stories and impact data to clear campaign goals, so your appeals inspire action and drive donations.
July 8, 2021
Special events cost an average of 50 cents per dollar raised once you account for staff time and indirect costs — and grants aren't much better. A simple ROI formula and a series of questions to help you decide what's actually worth your effort.
July 6, 2021
Nonprofit auctions can be highly effective fundraisers when built on the right foundation. This post outlines three essential tools and strategies every organization needs in their auction toolkit — covering item procurement, bidding technology, and donor experience — to run a smooth, profitable auction event.
June 24, 2021
When acquisition results decline, it’s tempting to assume your audience is burned out — but that may not be the real problem. This post presents three diagnostic questions to ask before writing off your acquisition audience, helping you identify whether the issue is messaging, strategy, or timing so you can course-correct effectively.
June 22, 2021
A small, intimate gathering of 10–20 guests — no ask, no pressure — is one of the most effective ways to introduce your board's network to your mission. Seven planning steps, plus the critical follow-up that turns attendees into donors.
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