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The Kindful Blog

Resources to help nonprofits do more good.
May 1, 2021
In honor of Mental Health Awareness Month, this post spotlights ten Kindful customers doing impactful work in mental health advocacy — from youth counseling and veteran support to first responder wellness and community recovery. Each nonprofit's mission, location, and ways to donate or volunteer are highlighted.
April 28, 2021
Hybrid fundraising events — combining in-person and online experiences — are not a pandemic-era workaround but a permanent evolution in how nonprofits engage supporters. This post explains what hybrid events are, why they are more equitable and creative than traditional formats, and why supporters will increasingly expect them even after COVID-19.
April 26, 2021
Visuals outperform copy when it comes to prompting donations. The P.H.O.T.O. framework — Plan, High-res, One subject, Tie-in, Optimize — gives fundraisers a repeatable process for choosing and using images and video that actually move people.
April 19, 2021
A well-crafted annual report can inspire new donors, attract major gifts, and retain existing supporters by demonstrating your nonprofit's impact and vision. This step-by-step guide walks small and growing nonprofits through brainstorming, compiling data, laying out a visually appealing design, and distributing the final report effectively.
April 15, 2021
Salesforce is a powerful cloud-based CRM used by businesses and nonprofits alike, offering extensive customization and integration capabilities — but its complexity may not be the right fit for every organization. This guide breaks down what Salesforce does, why personal donor relationships matter, and how to evaluate whether it meets your nonprofit's specific needs.
April 12, 2021
Five creative ways to recognize donors online — social spotlights, live-streamed appreciation events, newsletter features, and personalized outreach — backed by Bloomerang data showing personal contact drove major revenue gains.
April 8, 2021
Most nonprofits lack the large PR teams of household-name organizations, but effective media attention is still achievable with a clear, simple formula: a compelling pitch, the right spokesperson, and the right platform. This beginner's guide covers practical tips for gaining more media coverage in less time, without chasing celebrities or burning out your staff.
April 5, 2021
Video is one of the most powerful tools nonprofits have to demonstrate community impact, inspire giving, and recognize volunteers — but success starts with a clear goal and the right video type. This post walks through four key nonprofit video formats — story and mission, call-to-action, thank-you, and client testimonial — and when to use each one.
April 1, 2021
In honor of Sexual Assault Awareness and Prevention Month, this post spotlights eleven Kindful customers working to eliminate sexual violence and support survivors across the country. Each organization's mission, headquarters, and ways to donate, volunteer, or get involved are listed alongside resources on sharing difficult stories respectfully.
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