Kindful + Mailchimp: Seamless Integration for Email Marketing

KindfulDecember 09, 2014

Kindful + MailChimp: Seamless Integration for Email Marketing header image

Mailchimp and Kindful are joining forces! We’ve just finished up our comprehensive integration with Mailchimp and its powerful email marketing platform – and we can’t wait to share it with you.

This is great news for all you Kindful users out there… and just one more reason to join the Kindful family, if you’re still considering it to streamline your donor management and supercharge your online fundraising software. With this brand new integration – which comes standard with every account – you can seamlessly integrate your Mailchimp account with your Kindful database so you can connect with supporters and track donor data all in one place. Combine the power of email marketing, donor management and fundraising analytics to exceed your goals.

With countless amazing features, how do you get started? We’re so glad you asked. Here are five easy steps to setting up Kindful’s Mailchimp integration to maximize your fundraising efforts.

Step 1: Activate Your Integration

When you activate your integration, all your historical data from Mailchimp will automatically enter Kindful, creating new records instantly and making existing donor profiles more robust with all the email marketing data in Mailchimp. All your data in one place and a full picture of your donor, how’s that for a win-win situation?

Step 2: Seamlessly Sync

Once you’re up and running, Mailchimp and Kindful are always talking to one another, creating a dynamic two-way synchronization. That means that everything in Mailchimp is automatically reflected in Kindful. Constituent information from both platforms can sync on multiple levels to help you see the full picture of your donor profile and create more targeted, informed and effective fundraising campaigns. And the best part? Whenever you make changes in Mailchimp, your actions can be automatically pulled into Kindful with just one click. That means you’ll never have to worry about manual updates or annoying lag times. We make it easy, so you can make it work for your organization.

Step 3: Create Dynamic Mailing Lists

With Kindful and Mailchimp playing nice, you can easily segment your Mailchimp mailing lists with Kindful

groups and be confident that they will update automatically in both platforms. Even better, you can save these lists for future mailings, creating a track record of your campaigns and making sure you never miss the opportunity to connect with your constituents.

Step 4: Track Constituent Behavior & Campaign Progress

Keeping tabs on your online fundraising efforts has never been easier. Not only does Kindful track things like email opens and click-thru rates to give you a high-level view of your campaign progress, it also lets you see specific constituent behavior in the context of each individual donor profile. So whether you’re looking at the big picture of how well your email campaign or mailing list perform or want to drill down to specific donor profiles, you can bet that all the information is there, just waiting for you.

Step 5: Send Better Emails

Now that you have a way to track all your Mailchimp efforts in one place, you can capitalize on Kindful’s intuitive reporting analytics to assess the effectiveness of your emails, measure donor behavior and create even better online fundraising strategies. That means you can leverage the power of Mailchimp’s email marketing platform and Kindful’s intuitive and insightful donor CRM to grow your nonprofit!

Look at that! It’s as easy as 1, 2, 3 (4, 5). If you’re a Kindful customer and ready to get your Mailchimp integration working for your nonprofit, click here to let us know. And if you’re new to Kindful and want to learn more about how we can change the way you grow your organization, get in touch. Friendly Kindful consultants are standing by and can’t wait to talk with you!

Schedule a live demo with our partner Bloomerang, and we’ll show you how easy it is to create and automate reports, utilize online and offline fundraising tools, quickly integrate and access all your data, and ultimately create more time to engage your donors.

Filed Under:   Kindful