Your organization’s gifts in wills (legacy) page is a great source of information to donors and should be used to generate leads. But many fail to do either. This webinar will give you practical tips to get your legacy page working for you and creating moments of delight for your donors.

Learning Outcomes:

  • What the research tells us about the use of online tools for legacies
  • Tips for maximizing lead acquisition and engagement
  • Setting a plan to make the page friendlier for donors

Webinar Resource:

Presenter Bio:

Ligia Peña Headshot

Ligia Peña, CFRE is President of GlobetrottingFundraiser where she specializes in helping nonprofits with their fundraising and legacy strategy. She’s also a Ph.D. candidate at the University of Kent, researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills. As an AFP Master Trainer, she’s trained countless fundraisers around the globe. She’s a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofits professionals to think about legacies differently by daring to be creative and innovative.