Yogi Berra once said: “If you don’t know where you are going, you’ll end up someplace else.” In an increasingly more competitive nonprofit landscape, donors want to invest in organizations that know where they’re going. Yet, too often, bold visioning can feel impossible, programs continue to run year over year with few changes out of fear of losing funding, and fundraising becomes the cart before the horse and is expected to come up with the organization’s funding needs and plan for the way forward.
This session breaks down the core elements of effective strategic plans and ways staff and leaders can shift their thinking from the operational to strategic visioning so that they can love not loathe the process.
Upon completion of this webinar, attendees should be able to:
- Understand how to shift thinking from operational list-making to aspirational visioning.
- Identify and put in place the core elements of a strategic planning process.
- View strategic planning through a fundraising lens to see how philanthropy can support and complement—not drive—the roadmap forward.
Barbara has nearly thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.
Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.
She serves as immediate past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare (Ro-gar-AY), The Fundraising Think Tank in the U.K. She is a frequent guest presenter at national and international conferences and on various webinars hosted by AFP, Network for Good, DonorSearch, Bloomerang, Firespring, OneCause, Boardable, UST, and Qgiv.