It is time to chuck our typical annual plan strategies and shift to a new way of thinking. In these unprecedented times, nothing is the same. We all must adapt to a new normal at home and work. Nonprofit fundraisers should also adjust the way they plan to engage stakeholders to increase revenue, add new volunteers, and tell compelling stories that focus on mission and impact.

In this course, we will discuss annual giving best practices during our crisis. These include incredible stewardship and online and digital fundraising. We will develop a 12-month, donor-focused comprehensive annual giving campaign with strategies for year-end giving.

Learning Objectives:

  • Develop a crisis impact assessment and identify the key metric driving your fundraising efforts
  • Rewrite and create compelling stories that focus on your mission
  • Create doable online fundraising activities and events
  • Illustrate how to invest in authentic stewardship
  • Employ year-end strategies to recoup losses
  • Identify roles and responsibilities across staff, board, and volunteers.

Webinar Resources:

Presenter Bio:

Christal Cherry Headshot image

Christal M. Cherry is a nationally recognized nonprofit executive and professionally trained fundraiser. With over 20 years in the nonprofit sector, she has supported higher education institutions, human services organizations, and faith-based missions. Now as
CEO of The Board Pro, a consulting firm designed to transform leaders through board service, she customizes training and support for the unique needs of each client.

Christal earned a MA in Counseling from Hampton University, a BA in Liberal Arts from Hofstra University, and multiple professional development certifications.

She currently serves on the board of the Villages of Carver YMCA & as Chair of the Teen Volunteer of the Year Committee with AFP Atlanta. She is a recurring trainer with Candid, Bloomerang, Network for Good, QGiv & the Mississippi Alliance of Nonprofits and Philanthropy where she teaches courses in fundraising and board development. She also enjoys membership in the AADO & F3 which she founded.