Major gifts from individuals represent, by far, the single greatest potential source of revenue for non-profits – and that’s true for nonprofits of any size or shape! If you’ve got donors, you’ve got the raw material for a major donor program. But you won’t get far unless you meet with folks face-to-face – even virtual works! The key to success is getting the visit! Do this, and you’re 85% down the road to success. It’s the hardest thing to do, but the pay-off makes it totally worth it. Execute these nine strategies and you’ll be well on your way to raising the major gifts that will assure you reach your goals.

This webinar will give you the tools and confidence you need to get up close and personal with the folks who will be key to your success. There will also be time for Q & A.

Learning Objectives:

  • How to frame the visit.
  • How to initiate the conversation.
  • What to say to create good feelings.
  • How to avoid common mistakes.
  • The biggest secret that will secure the visit.
  • When to talk about money.
  • How to close the deal.

Webinar Resources:

Meet The Host:

Claire Axelrad headshot image

Having worked as an attorney, and then in legal publishing, she started a 30-year career as a frontline leader raising millions of dollars for various organizations. After earning the AFP “Outstanding Fundraising Professional of the Year” award, in 2011 she left the trenches to found her fundraising training and coaching business. Clairification is her online fundraising “school.”

Claire’s blog was named “Top Fundraising Blog” by Fundraising Success, she contributes to NonprofitPro, Candid, TopNonprofits, and Network for Good, teaches a CFRE course, and is Chief Fundraising Coach and featured expert for Bloomerang. She is a member of the California State Bar, an alumna of The Fundraising School, Conrad Teitell Intensive Planned Giving Program, and Lilly Family School of Philanthropy Executive Leadership Institute, and a graduate with honors from Princeton University. Claire resides in San Francisco, California.