What is the Donor Journey?
Your first response might be, “Why does this matter?” But if you’re not thinking about a donor’s interaction with your organization in this way, you may be losing sight of your donor as an actual person.
Use this worksheet to:
– Determine the different stages of the donor journey
– Map pieces of content you currently have to each stage.
– See what content you need to create to fill in the gaps.
So grab your team, find a whiteboard, and start brainstorming content ideas!
Get your free copy by filling out the form.