We often hear nonprofits ask if it’s worth it to build a monthly giving program. At Kindful, we’ve seen that it is: Recurring donors who support organizations using Kindful give five times more on average than donors who give one time.
Turning one-time donors and passionate supporters into monthly givers might be easier than you think. In this ebook, you’ll find our recommendations for how to get started, as well as examples from other nonprofits that have created successful recurring giving programs.
According to Classy, the lifetime return of a recurring donor is higher than that of a one-time donor.
75% of donors will keep their plan in place across the first six months, and many continue to give for years. Within one year of signing up, recurring donors make additional one-time gifts 75% more often than one-time donors. The average one-time donation size is higher for donors with recurring giving plans.
It’s much easier to retain a donor than it is to attract a new donor, which means you have an extra incentive to keep the supporters who give to your nonprofit happy and engaged. The more recurring donors you attract and retain, the more sustainable revenue your nonprofit will be able to count on during the year.
And more!
