Communication

An FAQ page is a low-cost, high-impact tool that makes your nonprofit more accessible by answering common questions before supporters even have to ask them. This post highlights strong examples of nonprofit FAQ pages and provides tips for writing clear, helpful content that improves supporter experience and encourages engagement.

Your nonprofit's website is often a donor's first point of contact, making it essential that it clearly communicates your mission, builds trust, and converts visitors into supporters. This post outlines seven actionable steps — from sharpening your homepage messaging to optimizing for mobile and SEO — to make your website work harder for your mission.

Did you know that Wednesday at 7 AM CST is the single best time to post for nonprofit engagement? Here's a complete playbook: seven content types, optimal frequency (3–5 tweets/day), five common mistakes, and tools like HootSuite.

A well-crafted donation request letter is one of the most effective tools in a nonprofit's fundraising toolkit, giving organizations a direct way to ask for financial support and explain the impact of a gift. This post explains what a donation request is, what to know before writing one, and what key elements every strong ask should include.

A donation acknowledgment letter is just the starting point — going above and beyond in thanking donors is one of the most effective ways to build loyalty and secure future gifts. This post covers eight creative ways to express genuine appreciation beyond the standard letter, from handwritten notes to personal phone calls to social media shout-outs.

Generic thank you letters get forgotten, but personalized ones deepen donor relationships and improve retention. This post shares seven practical tips for tailoring donor thank-you letters — using the donor's name, referencing their specific gift, and describing its real-world impact — plus templates to make personalization fast and scalable.

Fundraising thermometers are a proven visual tool for motivating donors by showing real-time campaign progress — but there are more creative ways to visualize momentum. This post offers four fresh takes on the classic thermometer concept to make your campaigns more engaging, on-brand, and shareable.

Facebook's free peer-to-peer fundraising tools let your supporters crowdfund on your behalf. Three steps to get started: verify eligibility, register to collect donations, and give supporters a simple how-to guide.

Five components every P2P email needs — a strong subject line, a fast opener, tight body copy, a visually distinct CTA button, and a warm close — plus writing tips for getting to the ask before readers stop reading.