Communication

Most nonprofits lack the large PR teams of household-name organizations, but effective media attention is still achievable with a clear, simple formula: a compelling pitch, the right spokesperson, and the right platform. This beginner's guide covers practical tips for gaining more media coverage in less time, without chasing celebrities or burning out your staff.

Video is one of the most powerful tools nonprofits have to demonstrate community impact, inspire giving, and recognize volunteers — but success starts with a clear goal and the right video type. This post walks through four key nonprofit video formats — story and mission, call-to-action, thank-you, and client testimonial — and when to use each one.

Personalized donor communication, powered by the right data, is what builds lasting relationships and drives nonprofit growth. This mini guide explains what donor data to collect, which data points matter most in communications, and how to use segmentation, automation, and fundraising tools to increase retention and giving.

Building a strong email subscriber list is essential for nonprofits looking to deepen supporter relationships and drive fundraising results. This post walks through how to evaluate your current sign-up strategy, optimize website forms and social media prompts, and use tools like Mailchimp to attract more supporters to your email list.

Most board retreat facilitators have never run a nonprofit. Nine must-have qualities — from real-world sector experience and strong references to pre-retreat assessments and post-retreat accountability tools — help you find one who actually delivers.

Nine trigger-based emails — welcome, donation receipt, birthday, anniversary, abandoned donation, and more — each with a ready-to-use template built around a fictional nonprofit. Set them up once and let them run.

Direct mail has fallen out of favor with many nonprofit communicators, but abandoning it in the digital age is a mistake — especially when email inboxes are overflowing and digital attention is scarce. This post makes the case for keeping direct mail in your donor communications mix, explaining how it works alongside digital channels to build stronger, longer-lasting donor relationships.

Stories are among the most powerful tools nonprofits have, but fundraisers often wonder how long a single story can carry its weight before audiences tune out. This post explores the shelf life of nonprofit storytelling, offering guidance on how frequently to gather new stories, how to refresh existing ones, and how to maximize the impact of the narratives you share.

Facebook fundraising has helped nonprofits raise millions by enabling supporters to create peer-to-peer campaigns directly on the platform — and understanding how it works is key to using it successfully. This guide explains the mechanics of Facebook fundraising, how to steward donors acquired through the platform, and strategies for sustaining those relationships beyond the initial gift.