Communication

During the COVID-19 outbreak, nonprofits faced pressure to communicate quickly, honestly, and helpfully with donors and supporters navigating a great deal of uncertainty. This post shares practical communication tips and real email examples from nonprofits showing how to be transparent about event changes, financial needs, and mission continuity during a crisis.

Most nonprofit emails never get opened, but a few simple adjustments can dramatically improve your results. This post shares six practical tips for writing nonprofit emails that people actually read, from crafting subject lines that spark curiosity to structuring your message so donors can quickly understand the ask and take action.

Email is one of the most direct ways to share your nonprofit's story, but most organizations don't take full advantage of its storytelling potential. This post outlines four practical steps for weaving your organization's narrative into email campaigns, from defining your core story to using donor-focused language that motivates action.

Sending nonprofit emails at the right time can meaningfully increase open rates and donor engagement without requiring any additional content or budget. This post shares research-backed guidance on the optimal days and times to send fundraising emails, with practical tips for testing and refining your own email schedule.

Cultivation emails build the relationship; solicitation emails make the ask. Research from NextAfter shows most nonprofits over-solicit in the first 45 days — here's how to audit your balance and fix it before you burn out new supporters.

Explainer videos are short, engaging clips that communicate your nonprofit's mission and impact in under two minutes, making them one of the most effective tools for donor engagement. This post walks through how to create compelling explainer videos, what to include, and how to distribute them to maximize reach and inspire giving.

Sharing difficult content around your nonprofit's cause can feel risky, but avoiding it can make your organization seem disconnected from the urgency of its mission. This post offers three practical tips for communicating heavy or emotionally challenging content in a way that informs and inspires supporters without overwhelming or alienating them.

A growing email list means more opportunities to cultivate donors, build awareness, and generate ongoing support for your mission. This post shares five practical strategies for growing your nonprofit email list, from optimizing sign-up forms and offering lead magnets to leveraging events and social media to attract new subscribers.

Effective donor emails do more than ask for money — they build relationships through personalization, compelling stories, and clear calls to action. These five tips help nonprofits write emails that feel human, connect with donors’ motivations, and ultimately raise more funds.