The Kindful Blog

Your nonprofit's website is often a donor's first impression, and an outdated or confusing site can cost you gifts and credibility. This post explores how refreshing your website design, content, and donation experience can directly improve your online fundraising results, with specific changes that have the greatest impact on donor conversion.

Your donation page is often the final step between a motivated visitor and a completed gift, making its design and content critically important. This post analyzes what six high-performing nonprofits are doing right on their donation pages, with practical takeaways on trust signals, simplicity, storytelling, and calls to action you can apply to your own.

Not all donors are equally likely to give to your organization, and identifying your best prospects can dramatically improve your fundraising efficiency. This post explains how to use data in your donor management system to find the supporters most likely to give, including key indicators like giving history, engagement level, and connection to your cause.

Employee matching gift programs let nonprofits effectively double donations, yet billions in matching funds go unclaimed every year due to lack of donor awareness. This guide explains how matching gifts work, how to promote the opportunity to your donors, and how to collect and track matching gifts to maximize every dollar your supporters give.

A great donor experience doesn't happen by accident — it's the result of intentional touchpoints throughout the giving journey. This post outlines how to create a donor experience that builds trust and loyalty, from the first impression on your donation page to the thank-you communication and stewardship that follows every gift.

Lapsed donors represent one of the most cost-effective re-engagement opportunities for nonprofits, since they have already demonstrated belief in your mission. Five targeted action steps—including personalized outreach, updated impact messaging, and a compelling re-engagement offer—can help win them back. A thoughtful reactivation strategy often yields better results than acquiring brand-new donors.

Getting more value from your Kindful account starts with understanding all the features and workflows available to your team. This post shares practical tips for maximizing your Kindful investment, from setting up integrations and automations to using reporting tools that help you make smarter decisions and spend more time on what matters most.

Effective donor emails do more than ask for money — they build relationships through personalization, compelling stories, and clear calls to action. These five tips help nonprofits write emails that feel human, connect with donors’ motivations, and ultimately raise more funds.

Classy joined the Kindful integration ecosystem, giving nonprofits a powerful new way to connect their peer-to-peer and event fundraising with their donor management platform. This post announces the partnership, explains what the integration enables, and highlights how combining Classy and Kindful helps organizations capture more data and build stronger donor relationships.