The Kindful Blog

Explainer videos are short, engaging clips that communicate your nonprofit's mission and impact in under two minutes, making them one of the most effective tools for donor engagement. This post walks through how to create compelling explainer videos, what to include, and how to distribute them to maximize reach and inspire giving.

Managing donor data across multiple spreadsheets and disconnected tools creates gaps that cost nonprofits both time and relationships. This post makes the case for centralizing all donor information in one place, and explains how a unified donor management system improves reporting accuracy, team coordination, and your ability to build lasting donor connections.

Sharing difficult content around your nonprofit's cause can feel risky, but avoiding it can make your organization seem disconnected from the urgency of its mission. This post offers three practical tips for communicating heavy or emotionally challenging content in a way that informs and inspires supporters without overwhelming or alienating them.

The first 45 days after someone interacts with your nonprofit are the most critical window for converting interest into lasting donor or subscriber loyalty. This post explains why early engagement matters so much, what the data says about open and click rates in that window, and how to make the most of that initial relationship-building opportunity.

Research into high-performing nonprofit websites reveals a set of common design and content elements that drive donor trust and conversions. This post shares findings on what the best nonprofit websites have in common, from clear calls to action and impact storytelling to mobile optimization, so you can benchmark and improve your own site.

Kindful's founder and CEO Jeremy Bolls partnered with the American Cancer Society's Real Men Wear Pink campaign to raise awareness and funds for breast cancer research. This post shares his personal motivation for participating, the progress of his fundraising campaign, and how the Do Good Be Kindful initiative aligned with the company's values.

A study of 199 nonprofits reveals significant variation in how organizations approach email communication with new donors and subscribers in the first 45 days. This post shares findings on email frequency, content mix, and stewardship practices, with practical recommendations for building a stronger onboarding email sequence of your own.

Gen Z donors bring a new set of values and giving behaviors that nonprofits need to understand to engage them effectively. This post outlines three practical strategies for appealing to Gen Z supporters, including prioritizing transparency, meeting them on social platforms, and making giving social and peer-driven.

Research suggests that fundraisers who spend more time with donors, rather than behind their desks, raise more money and report higher job satisfaction. This post explores findings on how donor face time affects giving outcomes, and offers practical guidance for restructuring your schedule to prioritize relationship-building over administrative tasks.