The Kindful Blog

Most nonprofit emails never get opened, but a few simple adjustments can dramatically improve your results. This post shares six practical tips for writing nonprofit emails that people actually read, from crafting subject lines that spark curiosity to structuring your message so donors can quickly understand the ask and take action.

More than 1,100 nonprofit professionals weighed in on their favorite fundraising and nonprofit blogs, providing a crowdsourced guide to the most valuable online resources for the sector. This post compiles their top recommendations across fundraising, leadership, and nonprofit management to help you find the voices worth following.

Peer-to-peer fundraising multiplies your reach by turning your supporters into fundraisers, but getting them started requires the right approach and messaging. This post outlines three proven strategies for encouraging supporters to launch their own P2P campaigns on your behalf, from making personalized asks to providing ready-made fundraising toolkits.

Email is one of the most direct ways to share your nonprofit's story, but most organizations don't take full advantage of its storytelling potential. This post outlines four practical steps for weaving your organization's narrative into email campaigns, from defining your core story to using donor-focused language that motivates action.

Sending nonprofit emails at the right time can meaningfully increase open rates and donor engagement without requiring any additional content or budget. This post shares research-backed guidance on the optimal days and times to send fundraising emails, with practical tips for testing and refining your own email schedule.

Cultivation emails build the relationship; solicitation emails make the ask. Research from NextAfter shows most nonprofits over-solicit in the first 45 days — here's how to audit your balance and fix it before you burn out new supporters.

Apps and integrations can feel like nice-to-haves, but for nonprofits trying to do more with less, they can be mission-critical. This post examines why the right software integrations matter, how connecting your tools eliminates manual data entry and errors, and what to look for when evaluating whether an integration is worth adding to your stack.

Explainer videos are short, engaging clips that communicate your nonprofit's mission and impact in under two minutes, making them one of the most effective tools for donor engagement. This post walks through how to create compelling explainer videos, what to include, and how to distribute them to maximize reach and inspire giving.

Managing donor data across multiple spreadsheets and disconnected tools creates gaps that cost nonprofits both time and relationships. This post makes the case for centralizing all donor information in one place, and explains how a unified donor management system improves reporting accuracy, team coordination, and your ability to build lasting donor connections.