January 16, 2020
How The 2020 Presidential Election Could Impact Your Fundraising Efforts
Presidential election years bring shifts in donor attention, media coverage, and charitable giving patterns that nonprofits need to anticipate. This post examines how the 2020 election cycle could affect your fundraising efforts and offers practical strategies for navigating the competitive giving landscape during an election year.
January 9, 2020
The One Question You Need To Answer To Get More Donors
Every donor has one fundamental question before giving: why should I donate to you and not another organization? This post explores how to craft a compelling value proposition that answers that question clearly, and outlines actionable steps nonprofits can take to refine their messaging and attract more donors.
January 6, 2020
How To Use Technology To Increase Donor Trust In Your Nonprofit Organization
Donor trust is foundational to long-term giving relationships, and technology can play a significant role in building and sustaining it. This post outlines specific ways nonprofits can use digital tools, from transparent reporting to secure payment processing, to demonstrate accountability and deepen donor confidence in your organization.
December 31, 2019
How Peer Pressure Could Drive Your Peer-to-Peer Fundraising Efforts [Statistics]
Research shows that social proof and peer influence are powerful motivators in peer-to-peer fundraising, with donors more likely to give when they see their peers participating. This post explores the statistics behind peer pressure in fundraising and shares strategies for leveraging social influence to drive stronger results in your P2P campaigns.
December 20, 2019
Your Donor’s End Goal Isn’t A Donation—Here’s What That Means For You
Donors are not primarily motivated by the act of giving itself, but by the change they believe their gift will create in the world. This post explores what donors are truly seeking when they give, and how understanding their end goal can help nonprofits craft more resonant appeals and build stronger, longer-lasting relationships.
December 19, 2019
3 Reasons You Might Dread Fundraising And What To Do About Them
Fundraising anxiety is common among nonprofit professionals, but understanding the root causes can help you overcome reluctance and ask with confidence. This post identifies three common reasons fundraisers dread the ask, from fear of rejection to imposter syndrome, and offers practical strategies for reframing your mindset and building momentum.
December 5, 2019
Giving Tuesday 2019: What We Saw During The Biggest Year Yet
GivingTuesday 2019 broke records for nonprofit fundraising, offering valuable lessons for organizations planning future campaigns. This post recaps the highlights from the biggest GivingTuesday yet, including key statistics, standout trends, and practical takeaways your organization can apply to strengthen your own year-end giving strategy.
December 3, 2019
Running an Effective New Year Thank You Campaign
A New Year thank you campaign is a strategic opportunity to deepen donor relationships while the spirit of giving is still fresh. Personalizing your outreach, sharing impact stories, and expressing genuine gratitude can set a positive tone for the year ahead. These early touchpoints help reinforce donor loyalty and encourage continued support.
